What is Gods Unchained (GODS)?

Led by the former game director of Magic The Gathering: Arena, Gods Unchained is a free-to-play trading card game built on Ethereum. Designed for both casual and competitive play, players must strategically outsmart their opponents, earn cards and build decks to combat a wide variety of tactics. Unlike other games, players completely own their digital assets, giving them the freedom to trade, sell and use their cards any way they like – just like owning a real, tangible card.

This week, we sat down with the Gods Unchained team to learn more about what they are building, the GODS token, and recent traction. Let’s dive in.

1. To begin, what is Gods Unchained and how does it utilize the blockchain?

Gods Unchained is a free-to-play trading card game where players compete in epic duels using fantasy cards. The game is built to fundamentally change how games work; using Ethereum technology to bring true digital ownership to players, as well as provide the means to earn items that actually matter. Gods Unchained provides real ownership over in-game items by turning them into ERC-721 tokens/NFTs. Players gain the right to sell their items for real money, use them in Gods Unchained, and even embed them in third-party games and tools. This separates Gods Unchained from what’s offered in mainstream games.

2. Can you describe your target player(s)? What type of players and use cases are best suited to leverage Gods Unchained’s economy and ecosystem?

Gods Unchained reaches a global gaming audience. By combining triple-A gameplay with leading edge blockchain technology, our vision is to carve a new path for trading card games and gaming as a whole. This means we will be appealing to all types of users, including but not limited to:

  • Traditional trading card gamers
  • Play to earn gamers
  • Digital TCG gamers
  • Collectors
  • General online gamers
  • Influencers
  • Creators

The trading card game (TCG) genre is a billion dollar industry ripe for disruption. The annual revenue of the digital trading card games market was $1.3 billion in 2017, and has only grown since then. Gods Unchained is set up and positioned to be this disrupting force.

3. Competition in the blockchain gaming space is heating up, with projects fighting for players. Who are Gods Unchained’s competitors and what differentiates Gods Unchained from these games?

At Gods Unchained, we don’t like to view other blockchain gaming projects as ‘competitors’ per se. There’s a larger movement going on here, with the entire industry working towards shifting the current paradigm experienced by gamers, whereby they don’t gain any inherent value from time spent playing.  What we believe will help us achieve this overarching mission is as follows:

  1. Exciting gameplay: Helmed by Chris Clay, former game director of Magic: The Gathering Arena, Gods Unchained provides a dynamic and competitive experience with a strong focus on strategy. We have tens of thousands of players simply playing the game because it’s a fun game with great gameplay and mechanism that rivals similar mainstream titles.
  2. True digital ownership: Gods Unchained provides real ownership over in-game items by turning them into ERC-721 tokens/NFTs. Players gain the right to sell their items for real money, use them in Gods Unchained, and even embed them in third-party games and tools. This separates Gods Unchained from what’s offered in mainstream games.
  3. Play to Earn: To catalyze competitive play and stimulate engagement, players can earn meaningful currencies and items, including the ERC-20 $GODS token, by simply playing the game. The ability to earn tangible rewards serves as the key ingredient to supercharge our future growth.
  4. An epic game economy: $GODS tokens are designed to exist at the heart of the economy, being used by players to purchase new card packs and chests, craft their own NFT cards, and earn staking rewards. By including $GODS in the key facets of the Gods Unchained experience, it creates a sustainable ecosystem where players have the economic freedom to earn from, and contribute to the economy.
  5. Built to scale on Ethereum: Our integration with Immutable X allows for gas-free NFT minting and trading at scale with instant trade confirmation. This creates a massively improved user experience and enables the high volume trading of low cost assets, a key feature of Gods Unchained.

5. What is the inherent value and use case for Gods Unchained’s native token, GODS?

$GODS tokens are ERC-20 tokens designed to become the core in-game currency for Gods Unchained. Similar to existing in-game currencies, $GODS tokens will be rewarded to users through play, however unlike existing currencies $GODS will be scarce and tradeable.

The four main use cases of the $GODS token:

  • Crafting new NFTs that are playable and tradable: Players are able to use $GODS tokens to craft new trading card NFTs that can be used in-game or traded on the marketplace.
  • Staking: Staking rewards will be distributed to all users who qualify as active stakers. These rewards will be distributed from the Staking Rewards Pool, which consists of GODS tokens captured in the Gods Unchained store, the marketplace, and the Forge (The system where players craft new NFTs) .
  • Purchasing Gods Unchained items: The GODS token can be used as partial payment for all purchases made in the Gods Unchained Store as well as for the marketplace fee. If the user opts not to use GODS for a payment or doesn’t have enough tokens to cover the fee, the 20% fee will automatically be swapped on the open market.
  • Governance: Holding GODS enables users to participate in governance voting that relate to general Gods Unchained ecosystem development.

6. How will Immutable X enhance the player experience in Gods Unchained? How will it benefit the token-powered economy of the game?

As touched on before, Immutable X empowers Gods Unchained users to participate in gas-free minting and trading at scale, with instant trade confirmation. Since migrating the Gods Unchained to Immutable X in late June 2021, over 744,000 secondary NFT trades have been made between the community members, completely gas fee.

This creates a massively improved user experience, where any and all users can benefit from high volume trading of low cost assets, an option not possible before Immutable X’s solution was readily available. To go mainstream, we need to remove as many possible hurdles into the blockchain environment as possible, and Immutable X’s gas-free transactions help us achieve this goal.

7. Many crypto games have taken off thanks to their play to earn mechanics. How did your team go about creating your play to earn design and what user behavior are you trying to encourage?

With the introduction of the $GODS token, our teams are super excited about the future of play-to-earn for Gods Unchained.

As we are designing our upcoming play-to-earn system where players are able to earn $GODS from gameplay, there are a couple of key challenges that we are designing our system around:

  1. Remain free to play: This is important to us as we believe that everyone regardless of who they are should be able to play our game and we know that many players are now playing Gods Unchained simply because they find the game super fun! Beyond this, we also are looking for ways to allow our free to play players to participate in our play to earn system.
  2. Sustainability: Creating a sustainable play to earn game economy is challenging and there are important considerations to get it right. For us it is imperative that Gods Unchained provides a fun and engaging experience to players. It must never turn into a mindless click-frenzy game where players are performing a routine just to earn money. Our aim is to make a game that lasts for decades. Therefore we’re designing with a diverse audience in mind: Play to earn grinders, players who play for pure fun and players who value competitive gameplay. Our goal is for the ecosystem to capture enough value and equitably distribute it among all types of players so that the economy remains balanced.
  3. Competitive gameplay: As we scale our play to earn system, we will continue to introduce additional ways for players to earn $GODS. This includes seasoning rank reward and potentially having regular global tournaments where players are competing against each other for a large prize pool.

8. How do traditional TCGs in game economies differ from blockchain/NFT based in game economies? How do you make sure that the in game market runs freely while keeping the game affordable to play?

In traditional card-in-hand TCG in-game economies, players are constrained by things like geographical location and accessibility. In digital TCG in-game economies, players have no way to earn value from their time spent playing, as they’re essentially just being granted permission to use the cards in-game by the game’s company. At any point, digital TCGs could revoke a user’s access to their cards, which is where the importance of the blockchain enabling true ownership comes in. Add on top of that that this lack of ownership means no digital TCG player can truly own their cards, and therefore can’t go on to sell these to earn value.

In regards to Gods Unchained, we’ve focused on creating an in-game economy that is accessible to everyone. Through simply playing the game for free, a user will be able to earn $GODS, fuse NFTs and extract monetary value. This puts the power in their hands, choosing to go on to use that value to purchase additional cards, or trade with their peers. In terms of keeping things affordable, the price points of the marketplace are determined by the users. The accessibility of this is regulated by them, as it’s in their collective best interest to make the game and its assets accessible to as many people as possible. The larger the community, the greater everyone’s success.

9. What blockchain gaming trends are you most excited about for the rest of 2021?

We’re particularly excited about what we’re seeing in regards to scholarship programs that are run by different play-to-earn communities and looking forward to exploring different ways that we can introduce a similar system to Gods Unchained in the future.

A “Scholarship” program is when an individual that owns multiple in-game NFTs (manager) allows a free-to-play player (scholar) to access their in-game NFTs. This allows Scholar to have access to a wide variety of in-game NFT which they can use in-game to earn tokens. The incentive for the manager is that they will be able to take a cut of the token earned by the scholar.

We are very excited about this, as it creates a whole new way for players to be involved in the ecosystem for Gods Unchained. There are folks in Gods Unchained with thousands of Gods Unchained NFTs, with a scholarship program, an additional utility is introduced to the NFTs and it gives our community a stronger reason to continue to build out their collection of NFTs, whilst giving our free-to-play folks a new way to access our future play-to-earn system with a variety of NFT decks to choose from.

10. What is the best way for the community to get involved with Gods Unchained?

You can join our Discord community www.discord.com/godsunchained or alternatively, follow us on twitter: www.twitter.com/godsunchained

Which products support GODS? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support GODS? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔TBD   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
GODS   ✖️  ✖️
 ✖️   ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for GODS?

GODS requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts GODS?

GODS is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Deep Dive , Coinbase

Published
Categorized as Hot Crypto

What is Immutable X? (IMX)

Background 

Previously known as Fuel Games, Immutable created Immutable X to serve as a scaling solution for the blockchain giant Ethereum. 

Immutable’s co-founder, Robbie Ferguson, believes in the massive potential of NFTs, but their true power can only be tapped by making the minting process not only affordable but totally free for every digital asset creator. 

What Is Immutable X? 

Immutable X is the first layer 2 protocol in Ethereum that focuses on NFTs and features zero fees, instant trading, and a secure platform. 

It is also an open-source protocol that provides users with an opportunity to create and develop their decentralized applications, including marketplaces and games. In addition, Immutable X boasts 600x more TPS or transaction per second than any other Ethereum-based NFT marketplaces, which means that both users and gamers wouldn’t experience any interference within the platform. 

Immutable X Exchange 

Immutable X Exchange is the platform’s very own marketplace, even though it was named as an “exchange.”

It is a peer-to-peer platform that offers zero gas fees and 9,000 TPS speed, which is essential for gamers as every second counts, literally, in their gameplays because little delays or interference can cause major negative outcomes in their quests and game standings. 

The Exchange is valuable, not only for gamers but also for artists and traders as well, as it allows them to execute non-custodial trades. The beauty of these features is that it provides users with more power because it retains users’ ownership of their NFTs’ private keys. 

Moreover, the marketplace supports ERC-721 and ERC-1155, giving users an expanded choice and flexibility in managing their NFT assets.  

Immutable X Mint

Immutable X equips users with the capability for the creation and large-scale distribution of NFTs, and whether users mint a single or bulk item, the platform can execute all minting processes free from any charge. 

Also, NFTs that have been minted on Immutable X are immediately available to trade on the open market while maintaining the security provided by Ethereum. 

Immutable X Link 

Immutable X link serves as the user’s connection between their Immutable X key on the L2 exchange and their private key on the main blockchain of Ethereum. 

It has the same functions as the Ethereum wallet manager as it can also execute the same authentication and authorization functions inside the exchange. And after everything has been verified, they will then be transferred to the main blockchain.

Scalability and Security 

While scalability has always been technologically possible with blockchains, one major problem it creates is decreasing decentralization, therefore, compromising security. 

To deal with this problem, Immutable X and Starkware, a software that uses zero-knowledge with cryptographic proofs, have collaborated to increase the blockchain’s privacy and scalability. 

The Immutable X platform can seamlessly execute high-quantity batching of trades off-chain with users signing for the speedy process and all these transactions will then be put on-chain in a single proof that “squeezes” those trades into one transaction at a fixed gas cost. 

Gas fees exist, but Immutable X pays for these fees, making the process virtually free for users. 

Validity-Based Proof 

Using validity-based proof means that users’ assets cannot be traded without their authorization,  in other words, their virtual items can never be taken from them and this is the same security measure that Ethereum mainnet deploys for its platform. 

ZK Rollups: Immutable X’s Sidechain 

ZK Rollup is a Layer 2 option that bundles hundreds of transactions into one, which will then be separated by smart contracts to verify each transaction. 

Its advanced method significantly lowers the storage and computational demand in validating blocks, providing cost-efficiency and greener execution for blockchain transactions. 

It also uses a zero-knowledge proof method for publicly recording transactions on Ethereum and allows almost limitless scalability and quick transactions without giving up any aspects of its security. 

IMX Token 

IMX is Immutable X’s native utility token, an ERC-20 token specifically created to help increase the platform’s growth by providing rewards such as trading transactions and protocol adoption. These incentives are reserved for community members who are helping Immutable X become a scalable NFT ecosystem for Ethereum. 

The token, which has 2 billion supplies, provides platform users with the power to vote on the future path of Immutable X. But one important thing to highlight here is that the platform is not a decentralized autonomous organization, or DAO, which means that in the end, the final decision about Immutable X’s direction will still depend on the team. 

Also, its token is not issued by Immutable X itself but by an independent Token Foundation, which means that the team would not have the privilege to acquire part of the token distribution. 

The platform will soon release a staking reward pool, which would allow users to have an additional income stream by staking their IMX tokens. 

NFT Collections On Immutable X 

Moody Krows

Moody Krows is a collection of 10,000 images of randomly generated eye-candy crows that features creative outfits and aesthetic elements that describe their personality. It is also the first PFP collectible in Immutable X, which means that it allows buyers to use their regular MetaMask and ETH with zero gas fees. 

It will soon launch its “Krowmunity Wallet” which is designed to reinvest sales back into its platform to ensure longevity and continued benefits for every community member. 

The collection also has what it calls “Moody Pebbles,” which are rare collectibles with varying rarities and can be acquired by purchasing a Moody Krow NFT crow. The crows will then have to scavenge these pebbles inside their own metaverse, but NFT owners can passively get a pebble through drops. 

Landloot

Landloot is the first-ever project Launchpad on Immutable X, and all members will have the opportunity to vote for the projects they like to be launched on the platform, and in its mechanism, 1 NFT is equal to 1 vote. 

Aside from voting, members can also use their NFTs to help their favorite projects in other ways, which, in turn, would provide them with exciting rewards.

Landloot will leverage Immutable X’s marketing channel and software technology to aid third parties in launching projects on the platform. 

AstroBros

AstroBros is a collection of 10,000 space-themed muscled characters, and each possesses a unique combination of poses, backgrounds, accessories, and items, making each of them truly valuable. 

Just like the previously mentioned NFT collections, AstroBros also takes advantage of Immutable X’s capability to offer zero gas fees, and with this perk, collectors would certainly be encouraged to purchase more characters. 

One of the long-term plans of AstroBros is to increase its NFTs’ use cases, marketplaces where the muscled space-farers can be resold, and networks where it could operate. 

Which products support IMX? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support IMX? 

 USNYCANEUUKDESGJP
Coinbase    ✔ ✖️   ✔ ✔ ✔✖️✖️✖️
Pro   ✔ ✖️   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
IMX   ✖️  ✖️
 ✖️   ✔

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for IMX?

IMX requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts IMX?

IMX is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Sam Lee , Coinbase

Published
Categorized as Hot Crypto

What is Shapeshift FOX Token (FOX)?

The following is a note from our Chief Operating Officer Jon — at the launch of ShapeShift’s zero-commission trading strategy which leverages the FOX token.

Asthe world watched the ICO boom of 2017 and the proliferation of some interesting and many non-interesting tokens, many folks sat up and took notice. What people noticed the most were the huge price swings, the vast sums of money raised through these tokens long before anything was actually built, the proliferation of the words “token” and “blockchain” permeating throughout society, and a lot of warranted skepticism. Though, some of us, especially at ShapeShift, noticed something else. It wasn’t just the trading volumes, speculative price appreciation, and new fundraising model that was so interesting. What was far more interesting was what this Cambrian explosion of tokens made possible.

Since the birth of Bitcoin, the world has been watching a new asset class start to crawl and walk (we aren’t running just yet). Bitcoin grew from nothing to show the world that the mechanism behind how blockchain consensus works is pragmatically valuable and technically sound. What we thought was that a new type of money — and eventually a store of value — could exist electronically, powered entirely by sophisticated technology and the earned belief of its users. This exposed some of the magic underpinnings of how “money” and financial “value” works for many to see, who did not fully realize yet. But this wasn’t just a new type of money. It was a new asset class that broke many previously held definitions.

Sign up to trade for free with FOX in the ShapeShift Platform 🚀

A New Era for Crypto

As Bitcoin continued to mature, we saw the token explosion of 2017. For those who were paying attention, this was the continuing evolution of that magic spark that bitcoin lit. The explosion exposed the further magic (not just the underpinnings) of what we call “money” and demonstrated that this technology could allow for the creation of a plethora of entirely new, category-breaking assets called “tokens”.

That token explosion of 2017 created a snowball, rolling downhill towards the creation of previously impossible asset types and entirely new business engagement models. We’ve only scratched the surface of what is possible; with each development, the snowball has grown a little larger. In the vast scale of things, it’s still pretty small. There’s much more ahead to explore as it tumbles forward and gains further mass.

At ShapeShift, we started exploring some of these concepts in our very early days. Since 2014 we’ve maintained our thesis and philosophy that there would be many different, interesting blockchain assets in addition to Bitcoin and the world needed an easy way to convert from one to another. This thesis drove us to create the original ShapeShift conversion service. In 2016 we started exploring the idea internally of a ShapeShift token that would allow us to further explore the crypto frontier in ways impossible pre-token. The momentum of 2017 was a validation of this thesis, despite the excesses and misguided projects that came and went.

We watched and we waited, and through many internal discussions our potential token took many forms, culminating in what we are distributing to the world for the first time today: FOX token.https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FAnFkX6r32sY%3Ffeature%3Doembed&url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DAnFkX6r32sY&image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FAnFkX6r32sY%2Fhqdefault.jpg&key=a19fcc184b9711e1b4764040d3dc5c07&type=text%2Fhtml&schema=youtube

ShapeShift’s FOX Token

The FOX token is ShapeShift’s biggest leap into the frontier since the original creation of our service, though this will not be obvious immediately. We intend to push the limits of what is possible and what the world has come to understand regarding blockchain tokens. At its genesis, FOX will act in some ways like a loyalty token. Earn FOX by interacting with ShapeShift by actively trading (and other promotions over time). The more FOX accumulated the more benefits endowed to the users who hold them.

Loyalty tokens and programs are not a new concept, they exist all over the world in different forms: airline miles, cash back on a credit card, points at the supermarket or your favorite restaurant — and they, of course, exist in many forms already in the crypto world.Blockchain Tech in Loyalty ProgramsCan crypto innovations enhance the consumer experience?medium.com

What is new, however, is the way tokens let us approach the concept of a loyalty-based program. In particular, the FOX token will be one of the world’s first loyalty tokens that is a perpetual asset. What we mean by that is that unlike the vast majority of utility tokens currently out there, FOX will not require you to consume or spend it in order to receive its value. You get value simply by holding the asset. Starting at launch, this value is $10 of zero-commission trading per FOX every 30 days, and every user who joins our platform starts with 100 free FOX. This is not some nominal promotional value, this is perpetual and important value that the FOX holder receives; the ability to continually trade for free every month. This value does not disappear after using it, free trading replenishes on a rolling 30 day basis simply by continuing to hold FOX. It will do so as long as you hold FOX or until you transfer it somewhere else outside of your ShapeShift Platform account.You Can Now Trade Crypto for Free with ShapeShiftShapeShift now offers zero-commission crypto trading.medium.com

The Perpetual Nature of FOX

We think this perpetual nature of FOX is one of the key pieces that allows us to push the token frontier forward and explore yet another category-breaking asset class, that the world hasn’t quite seen before. FOX as a digital perpetual asset is not just a loyalty program, it’s not just a membership, it’s not just an exchange token, it’s all of these things, none of these things, and it sets a basic foundation for customer engagement that will evolve alongside our company.

One of the magic pieces of tokens is that they can take on a life of their own. All of their utility and use cases are not just determined by the creator and issuer, but by the community that forms around them and directly engages with them. Imagine if your Amazon Prime membership was a token that you could sell off to another person when you no longer wanted it, or airline miles were far easier to transfer among a marketplace, or a Costco membership that didn’t need to be renewed every year — but had perpetual value if you acquired it and could be traded among your friends. These are the types of use cases and situations that the advent of perpetual tokens makes possible.

In some ways, the difference between consumable and perpetual assets can be thought of in the context of renting or buying an apartment. When you are renting, you get the use of the place as long as you pay for it every month. At the end of your lease, the apartment goes back to its owner and you don’t get any of your money back. If you buy an apartment instead, it’s yours and you get the benefit of living there. If you don’t want to live there anymore, you can sell it to someone else who wants to buy it (or even rent it to someone if you want to keep it). The apartment may have gone up or down in value, but it’s yours and you get some value back by selling it.

The majority of tokens that have been seen in the blockchain world allow for some new way to explore this rent concept, like buying a token to get lower exchange fees (but you pay upfront and then it’s gone). With FOX and the evolution of perpetual tokens, we allow for something much closer to really buying and owning something. When you own FOX, you truly own it and it does not need to be burned, consumed, or sacrificed to receive value from it.

Many current models can be changed or looked at differently though this perpetual lense and it can be a push away from “rent-seeking” behavior, towards more experimentation with “ownership-seeking” behavior. This use case can be extended to many places and a single asset can end up having many uses. The important facet is that a new frontier of interesting perpetual utility assets can be opened up and explored. Bitcoin planted this seed, and we are further exploring one little branch of it. Our intention is for the FOX token to further demonstrate what’s possible.

A Token Evolution

We envision a whole world and a plethora of new tokens with perpetual natures and varied use cases. We think FOX can be one of the first examples given to the world of a perpetual utility token that can represent these various use cases. It doesn’t require an ICO, or speculative fervor or anything like that to create value. Instead, its value comes from the attributes it can endow its user simply by holding it (almost like a magical sword in a video game where you can upgrade and stack the powers it gives you). In my view, this is a form of magic and a type of magic the world will find endlessly fascinating.

With the creation and distribution of the FOX token, we peel back and expose a little more of the underlying magic of tokenized value creation. Perhaps this concept will resonate in the minds of other entrepreneurs, creators, and communities, highlighting what is possible in the evolution of new digital assets and tokens.

Which products support FOX? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support FOX? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔ ✔   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTCETHUSDT
FOX   ✖️  ✖️ ✖️   ✔

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for FOX?

FOX requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts FOX?

FOX is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Shapeshift and Coinbase

Published
Categorized as Hot Crypto

What is COTI (COTI)?

COTI (COTI) is a token that powers COTI, a project that describes itself as a “DAG (directed acyclic graph) protocol optimized for creating decentralized payment networks and stable coins.” Coti uses Trustchain, a decentralized ledger that can process over 100,000 transactions per second, to power online and offline payments, loyalty payments, stablecoins, and more. Note: Coinbase currently only supports COTI running on the Ethereum blockchain (ERC-20).

COTI is a fintech platform that uses blockchain to run a range of products, including payment processing, financing, white label payment systems, loyalty programmes and cross-border remittance technology. Organisations can build their own payment solutions and digitise any currency to create so-called “stablecoins”, which are pegged to physical currency.

The COTI network is based on seven key elements of operating an effective payment infrastructure:

COTI network

COTI was co-founded by Samuel Falkon, vice president of business development at COTI Group and chief revenue officer at online payment service provider Paywize, a COTI subsidiary that offers merchant credit card processing. Falkon is also the founder of Israel-based management consulting firm Gil Scott. COTI co-founder David Assaraf also co-founded Israel-based fintech start-up Frequants.

Developers at COTI are working in partnership with their peers at the Cardano blockchain and ADA cryptocurrency. Over the past few weeks it has announced several new partnerships and new merchants for the ADA Pay digital payment platform.

In December 2021, it announced a partnership with ADA Handle, an NFT-powered naming solution for the Cardano wallet address, in which the pair will “explore the possibility of allowing support for Handle address resolution directly within their ADA Pay platform”.

Later in December 2021, it was partnering with AdaSwap, an ecosystem aiming to establish the first decentralised exchange on the Cardano network.

Which products support COTI? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet         ✖️    ✖️

What regions support COTI? 

 USNYCANEUUKIEDESGJP
Coinbase    ✔✖️   ✔ ✔ ✔✖️✖️✖️✖️
Pro   ✔✖️   ✔ ✔ ✔✖️✖️✖️✖️
Wallet✖️✖️  ✖️✖️✖️✖️✖️✖️✖️

Crypto to fiat trading pairs

 USUKEU
USD  ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Crypto to crypto trading pairs 

  USDCBTCETHUSDT
COTI   ✖️  ✖️ ✖️  ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

How many confirmations are needed for COTI?

COTI requires 35 network confirmation. Learn about transaction confirmations.

Which blockchain network hosts COTI?

COTI is hosted on COTI and Ethereum. Note: Coinbase currently only supports COTI running on the Ethereum blockchain (ERC-20).

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

Minimum: 0.000000000000000001 COTI

Maximum: 1,141,553 COTI

By Coinbase , Nicole Willing

Published
Categorized as Hot Crypto

What is Harvest Finance (FARM)

  • Harvest Finance is a yield aggregator on Ethereum, Binance Smart Chain, and Polygon. The platform helps users to maximize the returns on their assets by depositing in various projects across the DeFi ecosystem.
  • The platform allows users to stake their assets in the Harvest Finance vaults, while the protocol executes various yield farming strategies on their behalf, and receives staking rewards in return.
  • FARM is Harvest Finance’s native utility token and is used in the following functions:
    • Staking: Users can earn FARM tokens as performance fee rewards when they stake their FARM tokens in the profit sharing pools.
    • Liquidity mining: Users can provide liquidity to LPs on other DEXs to earn liquidity mining rewards (i.e. SushiSwap) and a share of the DEX transaction fees. Users can further stake LP tokens in the Harvest Finance vaults to earn liquidity incentives paid in FARM.
    • Governance: FARM token holders can create and vote on governance proposals.
  • Harvest Finance consists of the following major components working in conjunction:
    • Performance fee sharing: Users that stake FARM in the profit sharing pools are entitled to a performance fee taken from the yield farming strategies. The fees are used to buy back FARM tokens from the open market and rewarded to users that are staking FARM.
    • Auto-compounding: FARM tokens distributed to users are automatically collected and re-staked in the profit sharing pool to improve their returns. iFARM is issued as deposit receipt for auto-compounding, and it is an interest bearing FARM token.
    • fCASH: Enables users to take a loan without needing to sell iFARM. Users provide iFARM as collateral in return for fCASH, which can be swapped to stablecoins (i.e.USDC).
    • AmpliFARM: It is a token that is only rewarded in BSC pools, and it can be claimed immediately at 1:1 bFARM ratio or up to 4.18x depending on the staking period.
  • The project took a fair launch approach, there were no pre-mine or investors. Instead, newly minted tokens are released and distributed weekly.
  • As at August 11th 2021, the total supply of FARM is 639,925 and the current circulating supply is 606,355 (~94.75% of the total token supply).
  • Learn more about the token distribution of FARM here.

What products support FARM? 
  Send/Receive Trading Coinbase            ✔      ✔ Pro            ✔      ✔
Wallet            ✔      ✖️

What regions support FARM?

 USNYCANEUUKDESGJP
Coinbase    ✔ ✔  ✔ ✔ ✔✖️✖️✖️
Pro   ✔ ✔  ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔  ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

  USUKEU
USD   ✔ ✖️ ✖️
GBP ✖️✖️
✖️
EUR ✖️✖️✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs

 USDCUSDTBTCETH
FARM   ✖️   ✔ ✖️ ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for FARM?

FARM requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts FARM?

FARM is hosted on Ethereum.

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

Minimum: 0.000000010000000000

Maximum: 2,500

By Binance and Coinbase

Published
Categorized as Hot Crypto

What is Rarible (RARI)

Rarible is a software allowing digital artists and creators to issue and sell custom crypto assets that represent ownership in their digital work. 

Of note, Rarible is both a marketplace for those assets, as well as a distributed network built on Ethereum that enables their trade without a middleman.

The tokens that creators generate on Rarible are known as non-fungible tokens (NFTs). Each NFT is unique, and unlike bitcoins (or other units of money), they are not interchangeable. This property is known as fungibility, which is why tokens on Rarible are called non-fungible. 

The first and best known example of NFTs is CryptoKitties, a game where virtual cats could be bought and sold. These NFTs could even “breed” with one another to create new cats with different attributes represented in their NFTs.

However, Rarible is proof NFTs have since grown beyond virtual cats. Examples of NFTs found on Rarible’s marketplace include digital artworks, memes and even parcels of virtual land.

Central to the platform is RARI, Rarible’s cryptocurrency. By owning RARI tokens, users can vote on proposals that affect the platform, moderate creators and curate featured artwork.

Who Created Rarible?

Rarible is a company founded by Alex Salnikov and Alexei Falin and based in Moscow. Salnikov has worked in cryptocurrency since 2013, while Falin previously co-founded a marketplace for digital stickers that can be used on chat platforms, according to his LinkedIn profile

In 2020, Rarible raised its first round of funding from the New York-based venture capital firm CoinFund, which has been one of the firms that is most confident about the growth of NFTs. 

It argues that NFTs represent a new way to own digital content, and that digital content will be a massive market in the years to come. 

How does Rarible Work?

Rarible is a marketplace aiming to link sellers (typically content creators such as digital artists, model creators or meme makers) with buyers who can select pieces they wish to purchase.

To turn their work into an NFT, creators must first “mint” a token using Rarible’s software. To do so, they fill out a form on the website and attach their image and other data, such as a listing price, that represents their work. 

The Rarible platform then creates a new token on the Ethereum blockchain. Similar to other tokens on Ethereum, the NFT can be transferred between wallets using Rarible’s software.

Rarible leverages the Ethereum blockchain to embed within an NFT’s code the full history of its owners and transactions. Of note, when a transaction goes through, both the buyer and the seller have to pay transaction fees that go to the Rarible network. 

Royalty payments

One interesting feature of NFTs is the ability to program royalties, or the rights to future cash flows, within these assets. This means that creators on Rarible can set a percentage of future sales and collect them automatically by issuing a token.

This is a major feature drawing creators to this technology, because unlike with traditional content platforms, NFTs can be designed to pay out royalties immediately

For instance, if a piece of digital art listed a 10% royalty, the creator would receive 10% of any consequent sale of that art.

Which products support RARI? 

 Send/ReceiveTrading
Coinbase          ✔      ✔
Pro          ✔      ✔
Wallet          ✔     ✖️

What regions support RARI? 

 USNYCANEUUKDESGJP
Coinbase    ✔ ✔  ✔✖️ ✔✖️
Pro   ✔ ✔   ✔ ✔✖️ ✔✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD  ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
RARI   ✖️  ✖️
 ✖️   ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for RARI?

RARI requires 35 network confirmation. Learn about transaction confirmations.

Which blockchain network hosts RARI?

RARI is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

Minimum: 0.000000000000000001 RARI

Maximum: 6,050 RARI

By Kraken and Coinbase

Published
Categorized as Hot Crypto

What is Ribbon Finance (RBN)?

Ribbon Finance (RBN) is an Ethereum token that governs Ribbon Finance, a decentralized finance protocol designed to generate yield by combining options, futures, and fixed income to improve a portfolio’s risk-return profile. RBN is the protocol’s governance token and can be used to propose and vote on the future of the platform.

What is Ribbon Finance?Ribbon Finance is a new protocol that creates crypto structured products for DeFi.Does Ribbon have a token?

Yes, we have a token. You can find more information about the $RBN Airdrop in the blog post. Be aware that there are scammers that have created fake Ribbon tokens and are actively distributing them on DEXes. Do not buy them. Official RBN address: 0x6123B0049F904d730dB3C36a31167D9d4121fA6B.What are structured products?Structured products are packaged financial instruments that use a combination of derivatives to achieve some specific risk-return objective, such as betting on volatility, enhancing yields or principal protection.What kinds of structured products does Ribbon have?Ribbon currently offers a high yield product on ETH which generates yield through an automated option strategy. Ribbon will continue to expand the product offerings over time, including community-generated structured products.What is the Theta Vault?

Theta Vault is a new product that automates a covered call strategy to earn high yield on ETH. The vault runs a covered call strategy and sells out of the money call options on a weekly basis for yield. You can read more about the strategy here.What Options Protocol does the Theta Vault use?Theta Vault currently uses Opyn’s infrastructure to mint and trade the options tokens on-chain. We chose Opyn because the protocol lets us create tokenized ETH options with custom parameters out of the box. This allows us to be flexible on the choice of strikes, expiries, and exchange method. What is the expected yield for the Theta Vault?

The yield is variable, but we expect it to be in the 20-30% range. We performed a backtest on the strategy throughout 2020 and 2021, and you can see the results here.

The yield in production will likely be lower due to transaction costs and so on, but we can expect something in the double-digit APY range.What are the risks of the Theta Vault?

The primary risk for running this strategy is that depositors could potentially give up upside in exchange for guaranteed yield. By selling a call option, users are basically promising to sell the asset at the strike price, even if it goes above it (a.k.a selling early). Because of this, if the price of the asset moves up significantly in a short period of time, it is possible for depositors to have “negative yield” on their ETH.

However, this only happens if ETH/USD appreciates significantly, so depositors will still be up in USD terms. The vault also sells call options that are very out of the money, which means there is a relatively low chance of the options getting exercised.

The smart contracts are audited by Peckshield, ChainSafe and Quantstamp. Despite that, users are advised to exercise caution and only risk funds they can afford to lose. Why do I need to give Theta Vaults approval to spend my assets?

On the Ethereum blockchain, wallets have full control over their ERC20 tokens. In order to let an application spend a wallet’s tokens, the user has to explicitly give permission to the application to spend them. This is what’s called an ERC20 allowance. Theta Vaults prompt users to approve an unlimited amount so that users do not have to re-approve the application on a subsequent deposit.

Which products support RBN? 

 Send/ReceiveTrading
Coinbase         ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support RBN? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔TBD   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
RBN   ✖️  ✖️
 ✖️   ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for RBN?

RBN requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts RBN?

RBN is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Ribbon Finance and Coinbase

Published
Categorized as Hot Crypto

What is Spell Token (SPELL)?

Spell Token (SPELL) is a token that governs Abracadabra.money, a platform that lets users deposit collateral in the form of interest-bearing crypto assets (such as yvYFI, yvUSDT, yvUSDC, xSUSHI) in order to mint MIM, a stablecoin that attempts to maintain a value of US$1.00. SPELL can be staked to earn sSPELL, which grants governance rights and other rewards.

What Is Abracadabra?

The launch of DeFi 2.0 has unfortunately seen a repeat of the inefficiencies that existed in its predecessor, with capital inefficiency key among them. Abracadabra Money is a lending protocol that aims to solve this problem by using interest-bearing tokens like yvWETH, yvUSDC and xSUSHI to serve as collateral to borrow Magic Internet Money, otherwise known as MIM.

MIM is a stablecoin that mirrors the stability of the U.S. dollar and does what virtually every other stable coin (e.g., DAI and Tether) does. With Abracadabra Money, cash doesn’t need to sit idly in the bank. There’s a new way to passively earn, using leverage, with close-to-zero risk involved.

What Is the Spell Token (SPELL)?

The Abracadabra protocol has two major tokens working in its ecosystem. The first is SPELL, the governance token of the platform, and the other is MIM (Magic Internet Money). Among other benefits, the primary function of the Spell Token is staking. Like most other tokens using the Ethereum platform, SPELL can be staked to gain various benefits. Two of them are:

Governance: Since the Abracadabra protocol is truly decentralized, the number of Spell Tokens you have will determine how much weight your opinion has in changing features such as liquidation fees, collateral and total value locked (TVL).

Passive Income: When Spell Tokens are staked, users earn a percentage of trading fees from the platform. These fees are interest that’s earned primarily from users borrowing MIM. 75% of the fee goes to token holders; 20% is allocated to the governance treasury, which aids liquidity pools; and the last 5% is kept in a multisig treasury that helps mitigate risks when market conditions worsen.

How Does Abracadabra Work?

Abracadabra Money uses a technique which is different from that of most protocols to provide lending services to traders. Called “isolated lending market,” the technique was first used with Kashi, a SushiSwap-owned lending platform. By using isolated lending, Abracadabra can successfully leverage the use of interest-bearing tokens and eventually allow users to produce Magic Internet Money. There are a few steps involved in this process:

Step 1 — Users need to deposit collateral (first USDT into yEarn, then collateralization of yvUSDT) on Abracadabra.

Step 2 — Abracadabra allocates a debt allocation, with interest, to the borrower.

Step 3 — After that, MIM tokens are deposited into the borrower’s wallet at the borrower’s chosen level of leverage.

Step 4 — Users take their MIM wherever they like. They can swap it to USDT, withdraw it or repeat the process of depositing in yEarn to get yvUSDT and more MIM.

The question now is, how can you get your collateral back? The answer is that after you repay your debt with the accrued interest, you’ll be able to withdraw your collateral.

The Magic Internet Money Token (MIM)

An integral part of the protocol, the MIM token is a dollar-pegged stablecoin that’s supported by ibTKNs. MIM tokens are Ethereum-based and minted by Ethereum multisig holders.

The good thing about stablecoins is that they’re not injected into circulation until they’ve been collateralized. There are persuasive (though unverified) claims that future improvements will include a bridge to other blockchains.

The amount of MIM you get as a loan depends primarily on two factors:

1.    The collateral you’ve put down in USDT.

2.    The loan-to-value ratio.

To help you understand how Abracadabra Money works, let’s run through a hypothetical scenario.

Lukas is an average crypto trader who got lucky with an ETH airdropAn airdrop is a marketing stunt, in which tokens or coins are sent out to blockchain wallets. Most commonly, it is done …, and now has $100,000 USDT to his name. Since he has some knowledge of yEarn, he decides to stake his newly found wealth to earn returns, and uses the USDT V2 yVault for this. 

Now, Lukas has approximately $100,000 worth of yvUSDT, an amount that will grow, thanks to loan fees. Lukas then decides to start a business and wants to adopt a low- or no-risk approach with his money. How can he do this? Well, if you suggest that he convert yvUSDT to USDT, then USDT to cash to fund the business … you’re on the right track.

However, he can also choose to deposit his yvUSDT into Abracadabra. Let’s assume he mints 60% of his tokens: then, he’ll be given 60,000 MIM. He’ll pay interest of 0.8% on the loan, but his initial capital is still on yEarn, yielding returns.

SPELL Tokenomics

The figures below are accurate as of this writing. 

SPELL Token

  • Name & Ticker: Spell Token (SPELL)
  • Token Standard: ERC20
  • Token Type: Governance
  • Maximum Supply: 420 billion SPELL
  • Circulating SupplyCirculating supply is the number of cryptocurrencies or tokens that are publicly available and circulating in the crypto…: 70 billion SPELL
  • 24h Trading Volume: ~290 million SPELL
  • Contract Address: 0x090185f2135308BaD17527004364eBcC2D37e5F6

MIM Token

  • Name & Ticker: Magic Internet Money (MIM)
  • Token Standard: ERC20
  • Token Type: Utility
  • Maximum Supply: Unlimited
  • Circulating Supply: 1.6 billion MIM 
  • 24h Trading Volume: ~280 million MIM
  • Contract address: 0x99d8a9c45b2eca8864373a26d1459e3dff1e17f3

Pros and Cons of Abracadabra

Let’s take a look at some strengths and demerits of Abracadabra. 

Pros

  • Few protocols allow you to borrow tokens and still earn interest on your collateral, and Abracadabra is one of them.
  • With isolated risk markets, you can calculate the risks you want to undertake in order to maximize returns.

Cons

  • The risk of liquidation is high because the collateral value can drop below the point where your loans are covered.
  • The Abracadabra protocol is decentralized; hence, it uses smart contracts, which can be vulnerable to bugs and data leaks.

Is Abracadabra (SPELL) a Good Investment?

We’ve yet to fully grasp the complexities of DeFi 1.0, but improvements being made to it give us a great preview of DeFi 2.0. One noteworthy feature DeFi 2.0 brings to the table is capital efficiency, and Abracadabra Money has been amazing in this regard.

What the market is saying about Abracadabra Money will help us gauge its relevance. In just two months, the TVL of Abracadabra Money has increased by 354%, from $1.07 billion to $4.86 billion. This stems from the effective work model of the platform and from investors’ generally warm reception to it. We strongly believe the real bull run has not yet begun for this crypto. As the project migrates into multichain, more room for growth will be created.

To dive deeper, MIM is actually a decentralized stable coin. So far, we’ve not seen many truly decentralized stablecoins — only names such as DAI (MakerDAO) and UST (Terra) are well-known in the market. With the recent collaboration between MIM and UST, however, decentralized stablecoins could well be the catalyst for the next trend.

Over time, centralized stablecoins (full-reserve stablecoins) such as USDT and USDC have revealed their legal shortcomings, paving the way for decentralized stablecoins such as MIM to grow and possibly outperform them eventually. MIM is one of the stablecoins that could help achieve this vision.

Which products support SPELL? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support SPELL? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔✖️   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
SPELL   ✖️  ✖️
 ✖️   ✔

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for SPELL?

SPELL requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts SPELL?

SPELL is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Coinbase and Bybit Learn

Published
Categorized as Hot Crypto

火爆的虚拟偶像经济

“谢谢大家祝我生日快乐!”在一段蒙古族舞蹈《博克颂》后,虚拟偶像贝拉喘着气,用甜美的声音在B站直播中跟粉丝打招呼。贝拉是虚拟偶像团体A-SOUL的队长,长发及腰,一双动漫眼睛扑闪着,她拥有芭比娃娃一样的身材,擅长跳各种舞蹈。7月16日是贝拉的生日会,这一天,她在两小时内创下10000舰的纪录,成为B站历史上首位“万舰”虚拟主播。

B站up主“大蜡烛”觉得诧异,虚拟偶像团体A-SOUL去年年底才出道,队长贝拉在B站不过就30多万粉丝,两小时的生日会竟有上万人支持,仅上舰打赏的流水就有200万。8月8日,A-SOUL组合的另一位虚拟偶像成员乃琳举办生日会,同样达成了近9000舰的成绩。

虚拟偶像团体A-SOUL

虚拟偶像团体A-SOUL

“人们喜欢虚拟偶像,跟饭圈文化不太一样。”核实了A-SOUL生日会数据的真实性之后,“大蜡烛”感叹,一位虚拟偶像的生日直播竟能吸引那么多受众,一个新的娱乐时代已经到来。

2021年,可谓是虚拟偶像产业的蓬勃之年。年初,坐拥百万粉丝的虚拟网红洛天依登上央视春晚舞台,二次元破圈。今年以来,互联网大厂和娱乐公司都开始进军虚拟偶像行业,数家与虚拟偶像相关的创业公司纷纷获得资本青睐。8月,国内老牌虚拟娱乐公司摩塔时空完成300万美元天使轮融资,其旗下的虚拟偶像“集原美”全网粉丝量超过300万,视频总播放量超1亿次。

中国虚拟偶像产业正走向高峰期。艾媒咨询数据显示,2020年中国虚拟偶像核心产业规模为34.6亿元,同比增长70.3%,预计2021年将达到62.2亿元。随着商业价值的全面发掘,虚拟偶像带动的产业规模预计将从2020年的645.6亿元上升至2021年的1074.9亿元。

在一些娱乐圈顶流因自身劣迹而“塌房”的时代,那些身居二次元,事实上并不存在的虚拟偶像,渐渐成为新的娱乐势力,开始撬动起一个新的商业市场。

从初音未来到3万虚拟主播

拥有百万粉丝的B站知名up主“酒客小丑”第一次接触虚拟偶像,是在2016年。

那年年底,来自日本的虚拟偶像绊爱出现在YouTube,成为第一位虚拟YouTuber。绊爱总是穿着白色公式服,露出肚脐和小蛮腰,棕色头发挑染成粉色,粉色蝴蝶结随舞姿摆动,造型甜美又具有未来感。

早在绊爱之前,日本已经打造过火遍全球的第一位虚拟偶像初音未来。

初音未来

初音未来

2007年,雅马哈利用VOCALOID技术合成电子音声制作出碧发双马尾的初音未来,这个虚拟偶像最初只是作为歌曲制作软件的一部分。

很快,一些用户因喜欢初音未来的歌曲,开始参与初音未来的视频创作。很大程度上,这个虚拟偶像的爆火,与大量用户的二次创作紧密相关。初音未来在全网拥有50万首歌曲,200多万个用户参与的视频创作,她在微博有345万粉丝,开过全球演唱会,合作过的对象包括Lady Gaga等大咖,其市场规模每年约为18亿日元。

2012年,中国也制作出虚拟歌姬洛天依,她唱的《达拉崩吧》至今仍被奉为二次元神曲。

洛天依

洛天依

2016年诞生的绊爱,则是第一个真正意义上的Vtuber,也即Virtual YouTuber。

一开始,“酒客小丑”并不知道绊爱与之前的初音未来、洛天依有什么区别。后来他才发现,初音未来和洛天依都是人工智能打造的虚拟歌姬,前期要对真人歌手进行声音采样,建立声库,再依靠人声合成技术完成创作。而绊爱与她们最大区别就在于,其背后有一位真实的歌手或声优。

绊爱

绊爱

“Vtuber说白了就是虚拟up主,更强调虚实结合。”“酒客小丑”解读,跟虚拟偶像相比,虚拟up主是直播赛道的新玩家,这些虚拟主播会使用一个虚拟的形象,再加上真人配音,而背后那个隐藏的真人,被称为中之人。

正因为如此,虚拟直播的门槛更低。不需要声音库和技术,只需要找一个画师设计好动漫形象,再做一个可动模型,买一个摄像头,利用3D动作捕捉技术,虚拟直播就能直接出道。

跟过去传统的虚拟偶像相比,这些虚拟主播能做的事情更多,可以在直播中随时跟用户聊天,展现歌舞才艺,聊天,玩游戏,对于用户来说,无论交流的及时性还是陪伴的持续性,以及通过直播打赏变现的能力,虚拟主播都超过了虚拟偶像。

虚拟直播的市场有多火?今年6月,B站董事长兼CEO陈睿在12周年庆典上公布了一个数据,过去一年,有32412名虚拟主播在B站开播,而B站是中国虚拟主播最丰富、聚集度最高的平台。

24小时工作的虚拟偶像

2019年,B站与日本虚拟主播头部公司“彩虹社”合作,开始在中国培养虚拟主播。那个时期,很多日本当红虚拟主播进驻B站开设账号,诸多用爱发电的字幕组成员积极参与直播翻译,让虚拟主播迅速被Z世代用户接纳认可。

与此同时,越来越多的娱乐公司也开始押注虚拟偶像产业。

A-SOUL是乐华娱乐的第一个虚拟偶像企划。身为内地知名的娱乐公司,乐华娱乐旗下拥有王一博、孟美岐等顶流艺人,也参与打造过一些热门综艺。在贝拉的生日会上,老板杜华现身,送上生日蛋糕造势,足见其对虚拟偶像领域的重视。

在日本,Vtuber的企划分为个人势和企业势。个人势不跟企业和公司签约,在B站最火的个人势虚拟主播神乐mea,2019年首次登陆B站就吸引十万粉丝,是一位披着军服、戴着军帽的法国女仆,其人设是38岁离异单身母亲,呈现出日本虚拟主播界的丰富性。

神乐Mea

神乐Mea

像“彩虹社”这样的企业,打造出的虚拟偶像,几乎等同于经纪公司的旗下艺人,背后有着专业的团队运营。

“好看的皮囊千篇一律,有趣的灵魂万里挑一。能真正火起来的虚拟偶像,没那么简单。”在总结什么样的虚拟偶像才能赢得市场时,“酒客小丑”认为,虚拟偶像跟真人偶像一样,都需要靠人格魅力吸引粉丝。

艾媒咨询调研显示,53.2%的网民喜欢虚拟偶像是出于其形象设计,50.5%的网民是因为性格、定位等人设而追捧虚拟偶像。

虚拟偶像通常在视频、直播和线下三种场合出现,她们拥有完美面容、姣好身材,声音动听、舞姿迷人,她们不但了解新番,熟悉动漫知识,打游戏的技能也十分了得。一位虚拟主播能在几天几夜的游戏直播中不下场,这是人类主播不可能实现的。

日本“彩虹社”COO岩永太贵曾坦言,真人主播出镜时,总有诸多顾虑与限制,一旦用虚拟形象出现,表现力通常会更好,也更能释放地表达自我。

成功的虚拟偶像在设计之初,就有明确的受众群和主攻领域,甚至有脚本设计。他们不像真人偶像那样不受管控,没有不良嗜好,极尽完美。累积一定的流量之后,这些虚拟偶像IP就能逐步实现商业化变现,并形成生态圈。随着虚拟偶像商业价值被不断发掘,其带动周边产业发展的能力将会愈强,商业应用领域也会更加广泛。

在中国,企业打造的虚拟偶像正热潮兴起——次世文化打造的虚拟偶像翎Ling与特斯拉、奈雪的茶、Keep等顶级品牌合作,商业代言身价破百万;中科深智的虚拟主播24小时不间断直播带货,出现在2000多个淘宝直播间中;阅文平台依照电竞小说《全职高手》主角打造的虚拟艺人叶修,出道1年身价超10亿;阿里巴巴也把虚拟艺人邀请到直播间,在淘宝和天猫直播间带货。

翎Ling

翎Ling

虚拟偶像爱好者中的绝大多数,都是年龄介于19-30岁间的Z世代。杜华在接受采访时说,因为儿子喜欢动漫,她才关注到虚拟偶像产业。从成本上说,虚拟偶像需要高科技的持续投入和优秀的内容创作能力,无论是筹备还是宣发、养成,整个生产运营方面的投入都不比真人偶像更少。

杜华说,未来会把A-SOUL带到电竞、直播带货等场景中,并直言“这个女团是永不塌房,永不谈恋爱,24小时工作的”。

虚拟名模人气高涨

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2018年,Instagram上一位神秘的模特掀起了一场全网大追查。她四肢纤长、巧克力色的肌肤完美无瑕,她一出现就吸引了大量的粉丝。这位自称”舒杜”(Shudu)的神秘美人,究竟是何方神圣?

法图•苏芮(Fatou Suri)在Instagram上一见到她,立刻追随关注并发了信息过去。舒杜看起来十分友好、平易近人,也回粉了她。”我一直在关注一些能给我能量的人,”法图说。法图是一位常驻伦敦的模特,Instagram上的名字是@theafrounicorn。”看到一位深色皮肤的模特这样成名,十分振奋人心。她内外兼修,美得令人惊艳。”

今年早些时候,巨星蕾哈娜(Rihanna)拥有的化妆品牌芬缇美妆(Fenty Beauty)发布了一张海报,上面是舒杜涂着芬缇美妆的橙色口红SAWC。这张图瞬间火了,到4月,舒杜在Instagram上收获了近九万粉丝。

图像来源, CAMERON-JAMES WILSON图像加注文字, 

不是真人的舒杜,却有近九万粉丝。

不过那时,多亏《时尚芭莎》杂志的一篇文章,我们才知道真相——原来,舒杜不是真人。她是英国摄影师威尔森(Cameron-James Wilson)用计算机创作出来的美女。

关于舒杜,威尔森说自己从来没有刻意欺骗过大家,他称其为一件艺术品,创造这个虚拟形象是为了颂扬黑肤女性的美丽。作为一个时尚摄影家,威尔森想要再现艾力克•万克(Alek Wek)、达琪•托特(Duckie Thot)等黑人超模代表的那种美。他说,就是怀着要创造绝世美人的这种冲动,才有了舒杜。

但是此后,威尔森陷入矛盾之中,不知让舒杜以何种身份示人,真实的还是虚拟的。随着越来越多的人关注舒杜,她很快就成了有影响力的”大V”(指在社交网络上粉丝多影响力大的人)。在社交平台上有了影响力,也就会有利可图,时尚品牌也为了开拓新市场会找上门来。这可超出了威尔森最初的艺术设想。坦白一切才是最好的办法,他决定让舒杜身份”大白于世”,”一收到信息我就焦虑,老实说,我等不及把她的真相展示给全世界。”

图像来源, @LENIPAPERBOATS图像加注文字, 

法图是一个常驻伦敦的模特。她大受舒杜鼓舞而成为她的粉丝。但也表示,发现舒杜不是真人时,感觉有些怪异。

法图发现舒杜的秘密时,惊呆了,然后有点失望。”感觉有些怪异,”她说,”当时我觉得自己对她一无所知,还想问她更多的问题。”不过她还是因为舒杜的审美价值,继续关注她。但现在,给舒杜发信息时,她知道自己虽然像是在跟舒杜说话,其实是在跟威尔森交流。

“作为一个模特,我也需要修图。有时候我也会看看计算机怎么改了我的外貌,所以我们的情况也差不多,”她说,”很明显,舒杜太完美了,所以发现她不是真人,其实让我有点庆幸。”

图像来源, CAMERON-JAMES WILSON图像加注文字, 

尽管舒杜是作为艺术品被创作出来的虚拟美人,但许多想要打开市场的品牌仍然要找她代言。

虚拟的影响力

舒杜被称为世上首位数码超模,不过说起虚拟世界中有影响力的形象,也并非只有她一个。Instagram账号@丽儿•米克拉(@lilmiquela)就展示了一位有雀斑、厚唇和深色头发的时髦妙龄女郎。在图像里她穿着普拉达的套装,有时候又是一身香奈儿、苏普利(Supreme)、万斯(Vans)等名牌时装。米克拉的公关宣称:”她只是通过设计穿搭品牌来赚钱。”

二月,《Vogue》杂志授予她”虚拟名流”的称号。不过对于她的872000位粉丝而言,成就米克拉的不仅仅是其虚拟模特的身份,更是她背后的故事。去年,米克拉发行了一首单曲《不属于我》,在声破天(Spotify)音乐平台上一曲而红。她利用自己的平台来支持社会活动,比如”黑人的命也是命”(Black Lives Matter),还支持了一个叫做”黑少女密码”(Black Girls Code)的组织,帮助女孩子们接受科技训练。这一切都模糊了现实世界和她所在的虚拟世界之间的界限。

图像来源, INSTAGRAM/LILMIQUELA图像加注文字, 

洛杉矶的布鲁德公司(Brud),专门”帮助解决有关机器人、人工智能的问题,及其在媒体业务上的应用”。

她是不是真人呢?从米克拉信息的评论可看出,粉丝们对米克拉的身份相当的困惑。她是真人还是虚拟人,或是真人经过了计算机成像(CGI)处理?米克拉的幕后人员在其身份这件事上一直含糊其辞。因为有合作,我便跟米克拉约了个采访,她也同意了,发邮件过来说:”听起来超酷!”

这个访谈是通过电子邮件进行的,米克拉的公关和经纪人都参与了对话。有一个线索是,他们中有个人来自一个叫布鲁德(Brud)的公司,该公司专门从事”帮助解决有关机器人、人工智能方面的问题,及其在媒体业务上的应用”。

设计问题时,我采用了一些小策略,看看能否让她承认自己虚拟的身份。

:你是怎么着手创建自己的身份的?

米克拉:大概跟你差不多!我一直在学习,周围环境也一直在塑造我。我超爱音乐和艺术,在洛杉矶每天都学到了好多。感觉搬到洛杉矶真的改变了我看待世界、为之出力的方式。

:你怎么看待”虚拟名人”?

米克拉:我认为流行文化界的大多数名人,都是虚拟的。各种信息的误导、调侃的表情包,都歪曲了民主,令人失望,不过从中也看出了”虚拟”的力量。”虚拟”最终会影响到现实世界,也许这就是为什么我喜欢用Instagram之类的虚空间,来倡导积极的改变。

显然,米克拉,或者是她的某个代言人,并不想吐露实情。不过粉丝们对这种刻意的逃避并不在意。她有一个狂热粉丝叫雷耶斯(Anthony Reyes),是密歇根一位18岁的艺术家。

图像来源, INSTAGRAM/LILMIQUELA图像加注文字, 

与米克拉会面。她不是真人,然而在Instagram上的粉丝已超过87万。

“我被米克拉吸引,不仅仅因为她的艺术审美,也因为她的所作所为,”他说,”不管怎样,米克拉就是米克拉。大家总是想用她自我表达的方式诋毁她和她的艺术,但他们忘了一点,即使今天她这么火,米克拉仍然是那个关心粉丝的米克拉。”

但她到底是不是虚拟形象?”现实中,哪个大V不是虚拟的?”雷耶斯附和了米克拉的观点,坚称,”要了解这些人的存在,你只能通过他们所在的网络平台,像Instagram,YouTube,Twitter等。”

某人(某事物)如何收获关注

不管平台是真实还是虚拟的,对于影响力这个概念,这些粉丝似乎都很买账。这又引发了一个哲学问题,尤其是讲到社会媒体时:什么才是真实?

那些社交媒体上有影响力的人,不管有没有名气,总有其吸引力。部分原因是人们以为可窥视到自己崇拜或感兴趣的人的真实生活。但是在社交媒体中,真实的我们是不是早已被高度包装?

德安普利菲公司(TheAmplify)的创始人和前首席执行官雷兹瓦尼(Justin Rezvani)说,”谈到社交媒体,比如Instagram,里面的你并不是真的你,而是通过照片、偶尔是视频,还有对特定事情的评论,展现出来的虚拟版的自己。”他创办的这家经纪公司致力于给网络名人找商业品牌合作。

雷兹瓦尼自己,也被福布斯杂志评为”30位不到30岁的年轻梦想家”之一,他相信大V的时代才刚刚开始,并且会在虚空间中走得更远。”人工智能的网络名人会越来越多,虽然不是真人,但有大量的粉丝,”他说。”我定义影响力的方法,是某个人(或某个事物),怎样在特定时期,从特定受众那里获得大量的关注。”

借鉴古人的愿望

然而,像舒杜和米克拉这样的虚拟大V形象,其实有更古老的原型——玩具娃娃。伦敦拉夫堡大学媒体与创意产业研究所的所长米勒(Toby Miller)如是说。自古以来,玩具娃娃都对社会起了重要作用,它们不仅仅是孩子们的玩具,也是一种巫术或宗教仪式中的象征力量。”用玩具娃娃捕捉到我们的形象,然后通过替代的形式,传达给年轻人,”米勒说,”但玩具娃娃超越了图片和文字,是三维立体的形象,最小的孩子都能操控打扮。”

威尔森用三维模型软件赋予舒杜以生命,他也用类似的话语描述了自己的创造。他说,”我把她视为一种人体模型。一旦你创造了她,你就可以给她摆造型、帮她表达。有点像玩具娃娃,一个可以换装的芭比。”

对于时尚品牌来说,一个高科技人体模型能提供更多有趣的可能性。她、他或者它,可以放在任何环境中,可以穿戴任何服饰。威尔森已经收到了各种各样的合作建议,包括一家珠宝品牌的佣金建议,他们想让舒杜当该品牌的耳饰模特。

有的合作邀请就很难实现。斯莫(Tameka Small)是美国北卡罗莱纳州威尔明顿一位护肤专家,也是玛吉可美疗中心的老板。她就很想知道,舒杜会不会对自己的护肤产品感兴趣,毕竟舒杜的面容太完美了。结果后来她发现,舒杜不是真人。

“我还是决定把产品发过去,虽然从技术层面来说她用不了我的护肤产品,”斯莫说,自己和威尔森还在想办法合作。”我觉得,她是一个虚拟超模这个事儿,给公司如何推广产品带来了全新的观念。这是个很棒的主意。”

不过有些商家仍然很怀疑虚拟大V这个概念。”这事儿的确给品牌的产品推广带来了一些机遇,但我觉得,跟真人比,还是肤浅得多。”孔泰斯塔比莱(Giordano Contestabile)说。他是部落爱公司(Bloglovin’)的首席执行官,这家公司致力于给合作的大V联系品牌,尤其是那些中等大V(粉丝数在50万以上)。

“大V营销的关键之处在于其人性化的那一面。我不知这如何复制,”他说,在Instagram上增加粉丝很容易,但是让人认同你、建立起情感联系,却是不同的挑战。换句话说,这个你是伪造不来的。

随着虚拟形象越来越令人信以为真,专家警告说,什么是真,什么是假,其间的区别会越来越难辨别。它会造成问题吗?心理学家已经证明,一个玩具娃娃到底算人,还是算没生命的东西,这种不确定带来了罕见的情绪效应,尤其适用于虚拟大V的世界。关于米克拉的帖子,最近有这样一条评论,总结说道:”显然她是假的。但是她背后的人是真的。所以大家还是友好一点吧。”

By 吴丹Damian Fowler

疯狂的元宇宙炒房

“我看不懂,但大受震撼。”这是部分网友得知元宇宙天价炒房后的直观反应。

目前的元宇宙土地成交记录已经来到2736万元。在其官方Twitter,虚拟地产开发商Republic Realm确认其以创纪录的430万美元购买了一块The Sandbox上的虚拟土地,这个价格足以在中国房价最高的北上深市中心买下两套房,甚至一些城市买下独栋别墅也不成问题。

市场公开信息显示,Republic Realm目前在19个不同的元宇宙平台上拥有大约2500块数字土地。

对于雏形中的事物可以有千万种解读,有人觉得元宇宙炒房是击鼓传花的游戏,不过是包装了的骗局;有人认为这是未来世界的一种生活方式,有流量有价值就可以投资。那么元宇宙炒房到底是割韭菜还是新风口?

在接受第一财经采访时,易观互娱行业资深分析师廖旭华认为元宇宙买地就是投机,是虚拟货币的高效玩法而已。“本质上跟我捡一块石头卖你一百万是一样,那些方式都是幌子,核心目的在于炒作和买卖。”

石悦是区块链行业的从业者,目前在国外元宇宙平台上持有5块地,她告诉第一财经,买地目的因人而异,自己是计划投资进行建设。

另一位玩家欣辰则在国内虹宇宙游戏中有100多套不同等级的房产,按目前估值算已净赚15万元。欣辰告诉第一财经,“拿住了就是投资,拿不住就是投机。”

元宇宙炒房增长7倍,入场8万起步

实际上,虚拟土地交易早在2018年就已经出现,直到近几个月搭上元宇宙的顺风车,成交额屡破纪录,才突然出圈大火。

The Sandbox近三月交易趋势

Dapprader数据显示,在11月,如 Decentraland、The Sandbox (沙盒)这样的平台出现了前所未有的流量和交易活动,虚拟土地交易量达到2.28 亿美元,这是迄今为止最好的月份,比上个月增长近7倍,达688%。

Decentraland 和The Sandbox都是目前热门的元宇宙平台,两者在虚拟土地交易领域也蓄力了很长一段时间,后者在上个月刚刚获得获得新一轮 9300万美元的融资,由软银愿景基金领投。

一位玩家表示,自己在两个月前就关注到了The Sandbox这个项目,当时感觉不靠谱,但到11月软银投资后,自己想入场发现两个月期间已经涨了10倍。

虚拟土地的价值还在飙升,根据Dapprader的数据,虚拟土地11月的估值相比 9 月底增加了9倍,而参与土地交易的独立交易商达到创纪录的 2.8万人,比上月增加了145%。

目前虚拟土地交易的参与者有投资机构、企业,也有许多艺术家和个人。石悦向第一财经介绍,不同虚拟平台有不同的特征,“在Decentraland有很多企业入场买地,搭建公司的虚拟场景,而The Sandbox则有很多个人投资者加入,CV(Cryptovoxels)上有很多加密艺术家参与去建博物馆。”

随着更多玩家加入,虚拟土地价格水涨船高。

一位虚拟土地持有者告诉第一财经,一块3×3格的土地,在今年7月估值约13万元,现在已经来到78万元,不到半年涨了5倍,且这已是涨幅较少的地块了。

元宇宙炒房的成本已经越来越高,即便不是优质土地,现在参与的最低门槛也达到了8万元 。

Opensea上The Sandbox和Decentraland的地板价

在交易平台Opensea上,可以看到各个平台的地板价,换算成人民币,目前,The Sandbox和Decentraland的底价分别是8万元左右。

也就是说,即便是买虚拟平台郊区最普通的一块小格子,也要8万元起步,参与门槛不可谓不高。

门槛更低的虹宇宙,有玩家月入15万

比起国外的元宇宙平台,国内刚刚起步的虹宇宙显然入门门槛更低,200多元即可拥有一套房,但相比起来风险也会更大。

10月28日,由天下秀开发的虹宇宙Honnverse开始内测,用户预约后可以抢购虚拟房产。在天下秀公众号中,董事长李檬署名的一封公开信表示,公司开发多年的虹宇宙是“一款基于区块链技术的3D虚拟社交产品”。

虽然是一名普通的上班族,但欣辰喜欢接触一些新鲜事物,平时也会关注投资项目。她对第一财经表示,自己大概7月开始关注元宇宙,接触一些国外的项目如The Sandbox、Decentraland、Axie等,之后又慢慢接触到国内的数字艺术品平台。

在虹宇宙开放内测之时,从朋友那得知消息的欣辰决定入场买进房产,目前,她在虹宇宙平台的资产排行榜中位列前五。据她所述,慢慢累积买入,目前自己几个账号加起来有100多套不同等级的房产。

在闲鱼上,虹宇宙的虚拟房产被标价公开交易,从普通楼房到稀缺的极地木屋和环海岛屿,目前的价格在200多元至1万元不等。一块极地木屋标价为9999元,卖家表示,这块房屋的编号是稀缺的个位数,比普通编号的房产值钱。此外,编号是靓号的房产也会更加值钱。

闲鱼虹宇宙房产价格

按照当前市场价来算,欣辰在虹宇宙持有的虚拟房产和数字藏品价值在17万元左右。而此前入场时她投入的成本大概在1至2万元,短短一个月净赚15万元。她表示,“暂时只出了几套回本,其他考虑长期持有。”

记者体验虹宇宙游戏后发现,其目前呈现界面和国外的平台有很大的差别,和普通手游界面类似,平台功能也并不多,目前仅仅是可以定制形象,进入他人的房间游览。在App Store上,其目前的评分仅为3.1分,有玩家直言,这就是3D的QQ空间。

“目前来看,虹宇宙的可玩性不高。”欣辰告诉第一财经,由于政策不明等原因,相比较国外的项目,国内的一些平台起步比较晚, “像虹宇宙这类,涉及到虚拟人物形象,虚拟房产的项目,还处于雏形测试阶段,未来有很长的路要走。”

炒房的故事怎么讲?关键是流量

石悦今年开始关注元宇宙虚拟土地,先后在元宇宙平台CV和The Sandbox买入了五块土地,买入成本在26万元左右。按目前市场价来算,这5块土地的价值已超过40万元。

在石悦看来,元宇宙是今年很热的一个方向,而虚拟土地是进入元宇宙世界的工具和基础,值得投入。她对第一财经表示,“土地建设不管是和IP结合,还是和流量结合,都是一个目前来看确定性比较大的方向。”

“一些人看好元宇宙的流量,会买一些土地用于广告,有一些则是会搭建,提前进去布局。”在虚拟土地上建造的作品可以去市场售出。

据元宇宙平台的宣传,对于虚拟土地,拥有者可以在其中建造任何类型的游戏和资产、举办现场活动、组装 NFT 艺术收藏品,或者只是将它们出租给他人以通过他们的项目获利。看起来和现实世界看展、逛博物馆、听音乐会等逻辑并无区别。

同样与现实世界一样,元宇宙平台上的土地根据地段也有不同的定价。

如平台中心区域的地块寸土寸金,此外,一些知名IP或个人周围的地块也是流量高地,有较高的溢价。

此前,在The Sandbox游戏平台上,有玩家为了成为嘻哈歌手Snoop Dogg的邻居,用45万美元(约287万元)买下一套3×3格的土地,相比普通土地溢价3倍。

与现实世界同理,溢价的关键在于流量。虚拟平台的玩家会通过传送门直接访问知名的社交中心,然后向外分支以探索附近的区域,因此该区域周围的土地将有更多的流量,而越多流量意味着获得更多的潜在收入。

未来,部分区域为了导流或许也需要在社交平台上营销,因此,在移动互联网的世界里拥有流量的中心也会因此获益。

石悦对第一财经表示,自己的合作伙伴有社区的流量,日活能做到10万,因此目前想要和一些地主合作,负责给他们导流,“之前也测试了几个合作的地主,流量表现都还不错。”

业内人士认为,移动互联网的历史规律会在元宇宙的发展中重现。显然,流量至上在元宇宙中依然适用。

11月飙升的数据显示了这个市场前所未有的热情,但有业内人士表示,“大家都知道了,那也就是潮水该退去的时候了。”

近日,《人民日报》评元宇宙炒房,认为“热到烫伤的风险得防”。元宇宙及其相关应用场景,还处在发展的最初阶段,从虚拟到真实还有不小距离,还需要冷静三思。

与市场投资热情相对的是,即便是目前走在最前面的这些元宇宙平台,以完成度和开发进度而言,离一个体验完整、可玩性丰富的元宇宙世界也差得很远。

By 刘晓洁