What is Ribbon Finance (RBN)?

Ribbon Finance (RBN) is an Ethereum token that governs Ribbon Finance, a decentralized finance protocol designed to generate yield by combining options, futures, and fixed income to improve a portfolio’s risk-return profile. RBN is the protocol’s governance token and can be used to propose and vote on the future of the platform.

What is Ribbon Finance?Ribbon Finance is a new protocol that creates crypto structured products for DeFi.Does Ribbon have a token?

Yes, we have a token. You can find more information about the $RBN Airdrop in the blog post. Be aware that there are scammers that have created fake Ribbon tokens and are actively distributing them on DEXes. Do not buy them. Official RBN address: 0x6123B0049F904d730dB3C36a31167D9d4121fA6B.What are structured products?Structured products are packaged financial instruments that use a combination of derivatives to achieve some specific risk-return objective, such as betting on volatility, enhancing yields or principal protection.What kinds of structured products does Ribbon have?Ribbon currently offers a high yield product on ETH which generates yield through an automated option strategy. Ribbon will continue to expand the product offerings over time, including community-generated structured products.What is the Theta Vault?

Theta Vault is a new product that automates a covered call strategy to earn high yield on ETH. The vault runs a covered call strategy and sells out of the money call options on a weekly basis for yield. You can read more about the strategy here.What Options Protocol does the Theta Vault use?Theta Vault currently uses Opyn’s infrastructure to mint and trade the options tokens on-chain. We chose Opyn because the protocol lets us create tokenized ETH options with custom parameters out of the box. This allows us to be flexible on the choice of strikes, expiries, and exchange method. What is the expected yield for the Theta Vault?

The yield is variable, but we expect it to be in the 20-30% range. We performed a backtest on the strategy throughout 2020 and 2021, and you can see the results here.

The yield in production will likely be lower due to transaction costs and so on, but we can expect something in the double-digit APY range.What are the risks of the Theta Vault?

The primary risk for running this strategy is that depositors could potentially give up upside in exchange for guaranteed yield. By selling a call option, users are basically promising to sell the asset at the strike price, even if it goes above it (a.k.a selling early). Because of this, if the price of the asset moves up significantly in a short period of time, it is possible for depositors to have “negative yield” on their ETH.

However, this only happens if ETH/USD appreciates significantly, so depositors will still be up in USD terms. The vault also sells call options that are very out of the money, which means there is a relatively low chance of the options getting exercised.

The smart contracts are audited by Peckshield, ChainSafe and Quantstamp. Despite that, users are advised to exercise caution and only risk funds they can afford to lose. Why do I need to give Theta Vaults approval to spend my assets?

On the Ethereum blockchain, wallets have full control over their ERC20 tokens. In order to let an application spend a wallet’s tokens, the user has to explicitly give permission to the application to spend them. This is what’s called an ERC20 allowance. Theta Vaults prompt users to approve an unlimited amount so that users do not have to re-approve the application on a subsequent deposit.

Which products support RBN? 

 Send/ReceiveTrading
Coinbase         ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support RBN? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔TBD   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
RBN   ✖️  ✖️
 ✖️   ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for RBN?

RBN requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts RBN?

RBN is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Ribbon Finance and Coinbase

Published
Categorized as Hot Crypto

What is Spell Token (SPELL)?

Spell Token (SPELL) is a token that governs Abracadabra.money, a platform that lets users deposit collateral in the form of interest-bearing crypto assets (such as yvYFI, yvUSDT, yvUSDC, xSUSHI) in order to mint MIM, a stablecoin that attempts to maintain a value of US$1.00. SPELL can be staked to earn sSPELL, which grants governance rights and other rewards.

What Is Abracadabra?

The launch of DeFi 2.0 has unfortunately seen a repeat of the inefficiencies that existed in its predecessor, with capital inefficiency key among them. Abracadabra Money is a lending protocol that aims to solve this problem by using interest-bearing tokens like yvWETH, yvUSDC and xSUSHI to serve as collateral to borrow Magic Internet Money, otherwise known as MIM.

MIM is a stablecoin that mirrors the stability of the U.S. dollar and does what virtually every other stable coin (e.g., DAI and Tether) does. With Abracadabra Money, cash doesn’t need to sit idly in the bank. There’s a new way to passively earn, using leverage, with close-to-zero risk involved.

What Is the Spell Token (SPELL)?

The Abracadabra protocol has two major tokens working in its ecosystem. The first is SPELL, the governance token of the platform, and the other is MIM (Magic Internet Money). Among other benefits, the primary function of the Spell Token is staking. Like most other tokens using the Ethereum platform, SPELL can be staked to gain various benefits. Two of them are:

Governance: Since the Abracadabra protocol is truly decentralized, the number of Spell Tokens you have will determine how much weight your opinion has in changing features such as liquidation fees, collateral and total value locked (TVL).

Passive Income: When Spell Tokens are staked, users earn a percentage of trading fees from the platform. These fees are interest that’s earned primarily from users borrowing MIM. 75% of the fee goes to token holders; 20% is allocated to the governance treasury, which aids liquidity pools; and the last 5% is kept in a multisig treasury that helps mitigate risks when market conditions worsen.

How Does Abracadabra Work?

Abracadabra Money uses a technique which is different from that of most protocols to provide lending services to traders. Called “isolated lending market,” the technique was first used with Kashi, a SushiSwap-owned lending platform. By using isolated lending, Abracadabra can successfully leverage the use of interest-bearing tokens and eventually allow users to produce Magic Internet Money. There are a few steps involved in this process:

Step 1 — Users need to deposit collateral (first USDT into yEarn, then collateralization of yvUSDT) on Abracadabra.

Step 2 — Abracadabra allocates a debt allocation, with interest, to the borrower.

Step 3 — After that, MIM tokens are deposited into the borrower’s wallet at the borrower’s chosen level of leverage.

Step 4 — Users take their MIM wherever they like. They can swap it to USDT, withdraw it or repeat the process of depositing in yEarn to get yvUSDT and more MIM.

The question now is, how can you get your collateral back? The answer is that after you repay your debt with the accrued interest, you’ll be able to withdraw your collateral.

The Magic Internet Money Token (MIM)

An integral part of the protocol, the MIM token is a dollar-pegged stablecoin that’s supported by ibTKNs. MIM tokens are Ethereum-based and minted by Ethereum multisig holders.

The good thing about stablecoins is that they’re not injected into circulation until they’ve been collateralized. There are persuasive (though unverified) claims that future improvements will include a bridge to other blockchains.

The amount of MIM you get as a loan depends primarily on two factors:

1.    The collateral you’ve put down in USDT.

2.    The loan-to-value ratio.

To help you understand how Abracadabra Money works, let’s run through a hypothetical scenario.

Lukas is an average crypto trader who got lucky with an ETH airdropAn airdrop is a marketing stunt, in which tokens or coins are sent out to blockchain wallets. Most commonly, it is done …, and now has $100,000 USDT to his name. Since he has some knowledge of yEarn, he decides to stake his newly found wealth to earn returns, and uses the USDT V2 yVault for this. 

Now, Lukas has approximately $100,000 worth of yvUSDT, an amount that will grow, thanks to loan fees. Lukas then decides to start a business and wants to adopt a low- or no-risk approach with his money. How can he do this? Well, if you suggest that he convert yvUSDT to USDT, then USDT to cash to fund the business … you’re on the right track.

However, he can also choose to deposit his yvUSDT into Abracadabra. Let’s assume he mints 60% of his tokens: then, he’ll be given 60,000 MIM. He’ll pay interest of 0.8% on the loan, but his initial capital is still on yEarn, yielding returns.

SPELL Tokenomics

The figures below are accurate as of this writing. 

SPELL Token

  • Name & Ticker: Spell Token (SPELL)
  • Token Standard: ERC20
  • Token Type: Governance
  • Maximum Supply: 420 billion SPELL
  • Circulating SupplyCirculating supply is the number of cryptocurrencies or tokens that are publicly available and circulating in the crypto…: 70 billion SPELL
  • 24h Trading Volume: ~290 million SPELL
  • Contract Address: 0x090185f2135308BaD17527004364eBcC2D37e5F6

MIM Token

  • Name & Ticker: Magic Internet Money (MIM)
  • Token Standard: ERC20
  • Token Type: Utility
  • Maximum Supply: Unlimited
  • Circulating Supply: 1.6 billion MIM 
  • 24h Trading Volume: ~280 million MIM
  • Contract address: 0x99d8a9c45b2eca8864373a26d1459e3dff1e17f3

Pros and Cons of Abracadabra

Let’s take a look at some strengths and demerits of Abracadabra. 

Pros

  • Few protocols allow you to borrow tokens and still earn interest on your collateral, and Abracadabra is one of them.
  • With isolated risk markets, you can calculate the risks you want to undertake in order to maximize returns.

Cons

  • The risk of liquidation is high because the collateral value can drop below the point where your loans are covered.
  • The Abracadabra protocol is decentralized; hence, it uses smart contracts, which can be vulnerable to bugs and data leaks.

Is Abracadabra (SPELL) a Good Investment?

We’ve yet to fully grasp the complexities of DeFi 1.0, but improvements being made to it give us a great preview of DeFi 2.0. One noteworthy feature DeFi 2.0 brings to the table is capital efficiency, and Abracadabra Money has been amazing in this regard.

What the market is saying about Abracadabra Money will help us gauge its relevance. In just two months, the TVL of Abracadabra Money has increased by 354%, from $1.07 billion to $4.86 billion. This stems from the effective work model of the platform and from investors’ generally warm reception to it. We strongly believe the real bull run has not yet begun for this crypto. As the project migrates into multichain, more room for growth will be created.

To dive deeper, MIM is actually a decentralized stable coin. So far, we’ve not seen many truly decentralized stablecoins — only names such as DAI (MakerDAO) and UST (Terra) are well-known in the market. With the recent collaboration between MIM and UST, however, decentralized stablecoins could well be the catalyst for the next trend.

Over time, centralized stablecoins (full-reserve stablecoins) such as USDT and USDC have revealed their legal shortcomings, paving the way for decentralized stablecoins such as MIM to grow and possibly outperform them eventually. MIM is one of the stablecoins that could help achieve this vision.

Which products support SPELL? 

 Send/ReceiveTrading
Coinbase          ✔     ✔
Pro          ✔     ✔
Wallet          ✔     ✖️

What regions support SPELL? 

 USNYCANEUUKDESGJP
Coinbase   ✖️✖️  ✖️✖️✖️✖️✖️✖️
Pro   ✔✖️   ✔ ✔ ✔✖️✖️✖️
Wallet ✔ ✔   ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

 USUKEU
USD ✔ ✖️ ✖️
GBP ✖️ ✖️ ✖️
EUR ✖️ ✖️ ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs 

  USDCBTC
ETHUSDT
SPELL   ✖️  ✖️
 ✖️   ✔

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for SPELL?

SPELL requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts SPELL?

SPELL is hosted on Ethereum. 

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain. These amounts vary by asset and are subject to change.

By Coinbase and Bybit Learn

Published
Categorized as Hot Crypto

火爆的虚拟偶像经济

“谢谢大家祝我生日快乐!”在一段蒙古族舞蹈《博克颂》后,虚拟偶像贝拉喘着气,用甜美的声音在B站直播中跟粉丝打招呼。贝拉是虚拟偶像团体A-SOUL的队长,长发及腰,一双动漫眼睛扑闪着,她拥有芭比娃娃一样的身材,擅长跳各种舞蹈。7月16日是贝拉的生日会,这一天,她在两小时内创下10000舰的纪录,成为B站历史上首位“万舰”虚拟主播。

B站up主“大蜡烛”觉得诧异,虚拟偶像团体A-SOUL去年年底才出道,队长贝拉在B站不过就30多万粉丝,两小时的生日会竟有上万人支持,仅上舰打赏的流水就有200万。8月8日,A-SOUL组合的另一位虚拟偶像成员乃琳举办生日会,同样达成了近9000舰的成绩。

虚拟偶像团体A-SOUL

虚拟偶像团体A-SOUL

“人们喜欢虚拟偶像,跟饭圈文化不太一样。”核实了A-SOUL生日会数据的真实性之后,“大蜡烛”感叹,一位虚拟偶像的生日直播竟能吸引那么多受众,一个新的娱乐时代已经到来。

2021年,可谓是虚拟偶像产业的蓬勃之年。年初,坐拥百万粉丝的虚拟网红洛天依登上央视春晚舞台,二次元破圈。今年以来,互联网大厂和娱乐公司都开始进军虚拟偶像行业,数家与虚拟偶像相关的创业公司纷纷获得资本青睐。8月,国内老牌虚拟娱乐公司摩塔时空完成300万美元天使轮融资,其旗下的虚拟偶像“集原美”全网粉丝量超过300万,视频总播放量超1亿次。

中国虚拟偶像产业正走向高峰期。艾媒咨询数据显示,2020年中国虚拟偶像核心产业规模为34.6亿元,同比增长70.3%,预计2021年将达到62.2亿元。随着商业价值的全面发掘,虚拟偶像带动的产业规模预计将从2020年的645.6亿元上升至2021年的1074.9亿元。

在一些娱乐圈顶流因自身劣迹而“塌房”的时代,那些身居二次元,事实上并不存在的虚拟偶像,渐渐成为新的娱乐势力,开始撬动起一个新的商业市场。

从初音未来到3万虚拟主播

拥有百万粉丝的B站知名up主“酒客小丑”第一次接触虚拟偶像,是在2016年。

那年年底,来自日本的虚拟偶像绊爱出现在YouTube,成为第一位虚拟YouTuber。绊爱总是穿着白色公式服,露出肚脐和小蛮腰,棕色头发挑染成粉色,粉色蝴蝶结随舞姿摆动,造型甜美又具有未来感。

早在绊爱之前,日本已经打造过火遍全球的第一位虚拟偶像初音未来。

初音未来

初音未来

2007年,雅马哈利用VOCALOID技术合成电子音声制作出碧发双马尾的初音未来,这个虚拟偶像最初只是作为歌曲制作软件的一部分。

很快,一些用户因喜欢初音未来的歌曲,开始参与初音未来的视频创作。很大程度上,这个虚拟偶像的爆火,与大量用户的二次创作紧密相关。初音未来在全网拥有50万首歌曲,200多万个用户参与的视频创作,她在微博有345万粉丝,开过全球演唱会,合作过的对象包括Lady Gaga等大咖,其市场规模每年约为18亿日元。

2012年,中国也制作出虚拟歌姬洛天依,她唱的《达拉崩吧》至今仍被奉为二次元神曲。

洛天依

洛天依

2016年诞生的绊爱,则是第一个真正意义上的Vtuber,也即Virtual YouTuber。

一开始,“酒客小丑”并不知道绊爱与之前的初音未来、洛天依有什么区别。后来他才发现,初音未来和洛天依都是人工智能打造的虚拟歌姬,前期要对真人歌手进行声音采样,建立声库,再依靠人声合成技术完成创作。而绊爱与她们最大区别就在于,其背后有一位真实的歌手或声优。

绊爱

绊爱

“Vtuber说白了就是虚拟up主,更强调虚实结合。”“酒客小丑”解读,跟虚拟偶像相比,虚拟up主是直播赛道的新玩家,这些虚拟主播会使用一个虚拟的形象,再加上真人配音,而背后那个隐藏的真人,被称为中之人。

正因为如此,虚拟直播的门槛更低。不需要声音库和技术,只需要找一个画师设计好动漫形象,再做一个可动模型,买一个摄像头,利用3D动作捕捉技术,虚拟直播就能直接出道。

跟过去传统的虚拟偶像相比,这些虚拟主播能做的事情更多,可以在直播中随时跟用户聊天,展现歌舞才艺,聊天,玩游戏,对于用户来说,无论交流的及时性还是陪伴的持续性,以及通过直播打赏变现的能力,虚拟主播都超过了虚拟偶像。

虚拟直播的市场有多火?今年6月,B站董事长兼CEO陈睿在12周年庆典上公布了一个数据,过去一年,有32412名虚拟主播在B站开播,而B站是中国虚拟主播最丰富、聚集度最高的平台。

24小时工作的虚拟偶像

2019年,B站与日本虚拟主播头部公司“彩虹社”合作,开始在中国培养虚拟主播。那个时期,很多日本当红虚拟主播进驻B站开设账号,诸多用爱发电的字幕组成员积极参与直播翻译,让虚拟主播迅速被Z世代用户接纳认可。

与此同时,越来越多的娱乐公司也开始押注虚拟偶像产业。

A-SOUL是乐华娱乐的第一个虚拟偶像企划。身为内地知名的娱乐公司,乐华娱乐旗下拥有王一博、孟美岐等顶流艺人,也参与打造过一些热门综艺。在贝拉的生日会上,老板杜华现身,送上生日蛋糕造势,足见其对虚拟偶像领域的重视。

在日本,Vtuber的企划分为个人势和企业势。个人势不跟企业和公司签约,在B站最火的个人势虚拟主播神乐mea,2019年首次登陆B站就吸引十万粉丝,是一位披着军服、戴着军帽的法国女仆,其人设是38岁离异单身母亲,呈现出日本虚拟主播界的丰富性。

神乐Mea

神乐Mea

像“彩虹社”这样的企业,打造出的虚拟偶像,几乎等同于经纪公司的旗下艺人,背后有着专业的团队运营。

“好看的皮囊千篇一律,有趣的灵魂万里挑一。能真正火起来的虚拟偶像,没那么简单。”在总结什么样的虚拟偶像才能赢得市场时,“酒客小丑”认为,虚拟偶像跟真人偶像一样,都需要靠人格魅力吸引粉丝。

艾媒咨询调研显示,53.2%的网民喜欢虚拟偶像是出于其形象设计,50.5%的网民是因为性格、定位等人设而追捧虚拟偶像。

虚拟偶像通常在视频、直播和线下三种场合出现,她们拥有完美面容、姣好身材,声音动听、舞姿迷人,她们不但了解新番,熟悉动漫知识,打游戏的技能也十分了得。一位虚拟主播能在几天几夜的游戏直播中不下场,这是人类主播不可能实现的。

日本“彩虹社”COO岩永太贵曾坦言,真人主播出镜时,总有诸多顾虑与限制,一旦用虚拟形象出现,表现力通常会更好,也更能释放地表达自我。

成功的虚拟偶像在设计之初,就有明确的受众群和主攻领域,甚至有脚本设计。他们不像真人偶像那样不受管控,没有不良嗜好,极尽完美。累积一定的流量之后,这些虚拟偶像IP就能逐步实现商业化变现,并形成生态圈。随着虚拟偶像商业价值被不断发掘,其带动周边产业发展的能力将会愈强,商业应用领域也会更加广泛。

在中国,企业打造的虚拟偶像正热潮兴起——次世文化打造的虚拟偶像翎Ling与特斯拉、奈雪的茶、Keep等顶级品牌合作,商业代言身价破百万;中科深智的虚拟主播24小时不间断直播带货,出现在2000多个淘宝直播间中;阅文平台依照电竞小说《全职高手》主角打造的虚拟艺人叶修,出道1年身价超10亿;阿里巴巴也把虚拟艺人邀请到直播间,在淘宝和天猫直播间带货。

翎Ling

翎Ling

虚拟偶像爱好者中的绝大多数,都是年龄介于19-30岁间的Z世代。杜华在接受采访时说,因为儿子喜欢动漫,她才关注到虚拟偶像产业。从成本上说,虚拟偶像需要高科技的持续投入和优秀的内容创作能力,无论是筹备还是宣发、养成,整个生产运营方面的投入都不比真人偶像更少。

杜华说,未来会把A-SOUL带到电竞、直播带货等场景中,并直言“这个女团是永不塌房,永不谈恋爱,24小时工作的”。

虚拟名模人气高涨

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2018年,Instagram上一位神秘的模特掀起了一场全网大追查。她四肢纤长、巧克力色的肌肤完美无瑕,她一出现就吸引了大量的粉丝。这位自称”舒杜”(Shudu)的神秘美人,究竟是何方神圣?

法图•苏芮(Fatou Suri)在Instagram上一见到她,立刻追随关注并发了信息过去。舒杜看起来十分友好、平易近人,也回粉了她。”我一直在关注一些能给我能量的人,”法图说。法图是一位常驻伦敦的模特,Instagram上的名字是@theafrounicorn。”看到一位深色皮肤的模特这样成名,十分振奋人心。她内外兼修,美得令人惊艳。”

今年早些时候,巨星蕾哈娜(Rihanna)拥有的化妆品牌芬缇美妆(Fenty Beauty)发布了一张海报,上面是舒杜涂着芬缇美妆的橙色口红SAWC。这张图瞬间火了,到4月,舒杜在Instagram上收获了近九万粉丝。

图像来源, CAMERON-JAMES WILSON图像加注文字, 

不是真人的舒杜,却有近九万粉丝。

不过那时,多亏《时尚芭莎》杂志的一篇文章,我们才知道真相——原来,舒杜不是真人。她是英国摄影师威尔森(Cameron-James Wilson)用计算机创作出来的美女。

关于舒杜,威尔森说自己从来没有刻意欺骗过大家,他称其为一件艺术品,创造这个虚拟形象是为了颂扬黑肤女性的美丽。作为一个时尚摄影家,威尔森想要再现艾力克•万克(Alek Wek)、达琪•托特(Duckie Thot)等黑人超模代表的那种美。他说,就是怀着要创造绝世美人的这种冲动,才有了舒杜。

但是此后,威尔森陷入矛盾之中,不知让舒杜以何种身份示人,真实的还是虚拟的。随着越来越多的人关注舒杜,她很快就成了有影响力的”大V”(指在社交网络上粉丝多影响力大的人)。在社交平台上有了影响力,也就会有利可图,时尚品牌也为了开拓新市场会找上门来。这可超出了威尔森最初的艺术设想。坦白一切才是最好的办法,他决定让舒杜身份”大白于世”,”一收到信息我就焦虑,老实说,我等不及把她的真相展示给全世界。”

图像来源, @LENIPAPERBOATS图像加注文字, 

法图是一个常驻伦敦的模特。她大受舒杜鼓舞而成为她的粉丝。但也表示,发现舒杜不是真人时,感觉有些怪异。

法图发现舒杜的秘密时,惊呆了,然后有点失望。”感觉有些怪异,”她说,”当时我觉得自己对她一无所知,还想问她更多的问题。”不过她还是因为舒杜的审美价值,继续关注她。但现在,给舒杜发信息时,她知道自己虽然像是在跟舒杜说话,其实是在跟威尔森交流。

“作为一个模特,我也需要修图。有时候我也会看看计算机怎么改了我的外貌,所以我们的情况也差不多,”她说,”很明显,舒杜太完美了,所以发现她不是真人,其实让我有点庆幸。”

图像来源, CAMERON-JAMES WILSON图像加注文字, 

尽管舒杜是作为艺术品被创作出来的虚拟美人,但许多想要打开市场的品牌仍然要找她代言。

虚拟的影响力

舒杜被称为世上首位数码超模,不过说起虚拟世界中有影响力的形象,也并非只有她一个。Instagram账号@丽儿•米克拉(@lilmiquela)就展示了一位有雀斑、厚唇和深色头发的时髦妙龄女郎。在图像里她穿着普拉达的套装,有时候又是一身香奈儿、苏普利(Supreme)、万斯(Vans)等名牌时装。米克拉的公关宣称:”她只是通过设计穿搭品牌来赚钱。”

二月,《Vogue》杂志授予她”虚拟名流”的称号。不过对于她的872000位粉丝而言,成就米克拉的不仅仅是其虚拟模特的身份,更是她背后的故事。去年,米克拉发行了一首单曲《不属于我》,在声破天(Spotify)音乐平台上一曲而红。她利用自己的平台来支持社会活动,比如”黑人的命也是命”(Black Lives Matter),还支持了一个叫做”黑少女密码”(Black Girls Code)的组织,帮助女孩子们接受科技训练。这一切都模糊了现实世界和她所在的虚拟世界之间的界限。

图像来源, INSTAGRAM/LILMIQUELA图像加注文字, 

洛杉矶的布鲁德公司(Brud),专门”帮助解决有关机器人、人工智能的问题,及其在媒体业务上的应用”。

她是不是真人呢?从米克拉信息的评论可看出,粉丝们对米克拉的身份相当的困惑。她是真人还是虚拟人,或是真人经过了计算机成像(CGI)处理?米克拉的幕后人员在其身份这件事上一直含糊其辞。因为有合作,我便跟米克拉约了个采访,她也同意了,发邮件过来说:”听起来超酷!”

这个访谈是通过电子邮件进行的,米克拉的公关和经纪人都参与了对话。有一个线索是,他们中有个人来自一个叫布鲁德(Brud)的公司,该公司专门从事”帮助解决有关机器人、人工智能方面的问题,及其在媒体业务上的应用”。

设计问题时,我采用了一些小策略,看看能否让她承认自己虚拟的身份。

:你是怎么着手创建自己的身份的?

米克拉:大概跟你差不多!我一直在学习,周围环境也一直在塑造我。我超爱音乐和艺术,在洛杉矶每天都学到了好多。感觉搬到洛杉矶真的改变了我看待世界、为之出力的方式。

:你怎么看待”虚拟名人”?

米克拉:我认为流行文化界的大多数名人,都是虚拟的。各种信息的误导、调侃的表情包,都歪曲了民主,令人失望,不过从中也看出了”虚拟”的力量。”虚拟”最终会影响到现实世界,也许这就是为什么我喜欢用Instagram之类的虚空间,来倡导积极的改变。

显然,米克拉,或者是她的某个代言人,并不想吐露实情。不过粉丝们对这种刻意的逃避并不在意。她有一个狂热粉丝叫雷耶斯(Anthony Reyes),是密歇根一位18岁的艺术家。

图像来源, INSTAGRAM/LILMIQUELA图像加注文字, 

与米克拉会面。她不是真人,然而在Instagram上的粉丝已超过87万。

“我被米克拉吸引,不仅仅因为她的艺术审美,也因为她的所作所为,”他说,”不管怎样,米克拉就是米克拉。大家总是想用她自我表达的方式诋毁她和她的艺术,但他们忘了一点,即使今天她这么火,米克拉仍然是那个关心粉丝的米克拉。”

但她到底是不是虚拟形象?”现实中,哪个大V不是虚拟的?”雷耶斯附和了米克拉的观点,坚称,”要了解这些人的存在,你只能通过他们所在的网络平台,像Instagram,YouTube,Twitter等。”

某人(某事物)如何收获关注

不管平台是真实还是虚拟的,对于影响力这个概念,这些粉丝似乎都很买账。这又引发了一个哲学问题,尤其是讲到社会媒体时:什么才是真实?

那些社交媒体上有影响力的人,不管有没有名气,总有其吸引力。部分原因是人们以为可窥视到自己崇拜或感兴趣的人的真实生活。但是在社交媒体中,真实的我们是不是早已被高度包装?

德安普利菲公司(TheAmplify)的创始人和前首席执行官雷兹瓦尼(Justin Rezvani)说,”谈到社交媒体,比如Instagram,里面的你并不是真的你,而是通过照片、偶尔是视频,还有对特定事情的评论,展现出来的虚拟版的自己。”他创办的这家经纪公司致力于给网络名人找商业品牌合作。

雷兹瓦尼自己,也被福布斯杂志评为”30位不到30岁的年轻梦想家”之一,他相信大V的时代才刚刚开始,并且会在虚空间中走得更远。”人工智能的网络名人会越来越多,虽然不是真人,但有大量的粉丝,”他说。”我定义影响力的方法,是某个人(或某个事物),怎样在特定时期,从特定受众那里获得大量的关注。”

借鉴古人的愿望

然而,像舒杜和米克拉这样的虚拟大V形象,其实有更古老的原型——玩具娃娃。伦敦拉夫堡大学媒体与创意产业研究所的所长米勒(Toby Miller)如是说。自古以来,玩具娃娃都对社会起了重要作用,它们不仅仅是孩子们的玩具,也是一种巫术或宗教仪式中的象征力量。”用玩具娃娃捕捉到我们的形象,然后通过替代的形式,传达给年轻人,”米勒说,”但玩具娃娃超越了图片和文字,是三维立体的形象,最小的孩子都能操控打扮。”

威尔森用三维模型软件赋予舒杜以生命,他也用类似的话语描述了自己的创造。他说,”我把她视为一种人体模型。一旦你创造了她,你就可以给她摆造型、帮她表达。有点像玩具娃娃,一个可以换装的芭比。”

对于时尚品牌来说,一个高科技人体模型能提供更多有趣的可能性。她、他或者它,可以放在任何环境中,可以穿戴任何服饰。威尔森已经收到了各种各样的合作建议,包括一家珠宝品牌的佣金建议,他们想让舒杜当该品牌的耳饰模特。

有的合作邀请就很难实现。斯莫(Tameka Small)是美国北卡罗莱纳州威尔明顿一位护肤专家,也是玛吉可美疗中心的老板。她就很想知道,舒杜会不会对自己的护肤产品感兴趣,毕竟舒杜的面容太完美了。结果后来她发现,舒杜不是真人。

“我还是决定把产品发过去,虽然从技术层面来说她用不了我的护肤产品,”斯莫说,自己和威尔森还在想办法合作。”我觉得,她是一个虚拟超模这个事儿,给公司如何推广产品带来了全新的观念。这是个很棒的主意。”

不过有些商家仍然很怀疑虚拟大V这个概念。”这事儿的确给品牌的产品推广带来了一些机遇,但我觉得,跟真人比,还是肤浅得多。”孔泰斯塔比莱(Giordano Contestabile)说。他是部落爱公司(Bloglovin’)的首席执行官,这家公司致力于给合作的大V联系品牌,尤其是那些中等大V(粉丝数在50万以上)。

“大V营销的关键之处在于其人性化的那一面。我不知这如何复制,”他说,在Instagram上增加粉丝很容易,但是让人认同你、建立起情感联系,却是不同的挑战。换句话说,这个你是伪造不来的。

随着虚拟形象越来越令人信以为真,专家警告说,什么是真,什么是假,其间的区别会越来越难辨别。它会造成问题吗?心理学家已经证明,一个玩具娃娃到底算人,还是算没生命的东西,这种不确定带来了罕见的情绪效应,尤其适用于虚拟大V的世界。关于米克拉的帖子,最近有这样一条评论,总结说道:”显然她是假的。但是她背后的人是真的。所以大家还是友好一点吧。”

By 吴丹Damian Fowler

疯狂的元宇宙炒房

“我看不懂,但大受震撼。”这是部分网友得知元宇宙天价炒房后的直观反应。

目前的元宇宙土地成交记录已经来到2736万元。在其官方Twitter,虚拟地产开发商Republic Realm确认其以创纪录的430万美元购买了一块The Sandbox上的虚拟土地,这个价格足以在中国房价最高的北上深市中心买下两套房,甚至一些城市买下独栋别墅也不成问题。

市场公开信息显示,Republic Realm目前在19个不同的元宇宙平台上拥有大约2500块数字土地。

对于雏形中的事物可以有千万种解读,有人觉得元宇宙炒房是击鼓传花的游戏,不过是包装了的骗局;有人认为这是未来世界的一种生活方式,有流量有价值就可以投资。那么元宇宙炒房到底是割韭菜还是新风口?

在接受第一财经采访时,易观互娱行业资深分析师廖旭华认为元宇宙买地就是投机,是虚拟货币的高效玩法而已。“本质上跟我捡一块石头卖你一百万是一样,那些方式都是幌子,核心目的在于炒作和买卖。”

石悦是区块链行业的从业者,目前在国外元宇宙平台上持有5块地,她告诉第一财经,买地目的因人而异,自己是计划投资进行建设。

另一位玩家欣辰则在国内虹宇宙游戏中有100多套不同等级的房产,按目前估值算已净赚15万元。欣辰告诉第一财经,“拿住了就是投资,拿不住就是投机。”

元宇宙炒房增长7倍,入场8万起步

实际上,虚拟土地交易早在2018年就已经出现,直到近几个月搭上元宇宙的顺风车,成交额屡破纪录,才突然出圈大火。

The Sandbox近三月交易趋势

Dapprader数据显示,在11月,如 Decentraland、The Sandbox (沙盒)这样的平台出现了前所未有的流量和交易活动,虚拟土地交易量达到2.28 亿美元,这是迄今为止最好的月份,比上个月增长近7倍,达688%。

Decentraland 和The Sandbox都是目前热门的元宇宙平台,两者在虚拟土地交易领域也蓄力了很长一段时间,后者在上个月刚刚获得获得新一轮 9300万美元的融资,由软银愿景基金领投。

一位玩家表示,自己在两个月前就关注到了The Sandbox这个项目,当时感觉不靠谱,但到11月软银投资后,自己想入场发现两个月期间已经涨了10倍。

虚拟土地的价值还在飙升,根据Dapprader的数据,虚拟土地11月的估值相比 9 月底增加了9倍,而参与土地交易的独立交易商达到创纪录的 2.8万人,比上月增加了145%。

目前虚拟土地交易的参与者有投资机构、企业,也有许多艺术家和个人。石悦向第一财经介绍,不同虚拟平台有不同的特征,“在Decentraland有很多企业入场买地,搭建公司的虚拟场景,而The Sandbox则有很多个人投资者加入,CV(Cryptovoxels)上有很多加密艺术家参与去建博物馆。”

随着更多玩家加入,虚拟土地价格水涨船高。

一位虚拟土地持有者告诉第一财经,一块3×3格的土地,在今年7月估值约13万元,现在已经来到78万元,不到半年涨了5倍,且这已是涨幅较少的地块了。

元宇宙炒房的成本已经越来越高,即便不是优质土地,现在参与的最低门槛也达到了8万元 。

Opensea上The Sandbox和Decentraland的地板价

在交易平台Opensea上,可以看到各个平台的地板价,换算成人民币,目前,The Sandbox和Decentraland的底价分别是8万元左右。

也就是说,即便是买虚拟平台郊区最普通的一块小格子,也要8万元起步,参与门槛不可谓不高。

门槛更低的虹宇宙,有玩家月入15万

比起国外的元宇宙平台,国内刚刚起步的虹宇宙显然入门门槛更低,200多元即可拥有一套房,但相比起来风险也会更大。

10月28日,由天下秀开发的虹宇宙Honnverse开始内测,用户预约后可以抢购虚拟房产。在天下秀公众号中,董事长李檬署名的一封公开信表示,公司开发多年的虹宇宙是“一款基于区块链技术的3D虚拟社交产品”。

虽然是一名普通的上班族,但欣辰喜欢接触一些新鲜事物,平时也会关注投资项目。她对第一财经表示,自己大概7月开始关注元宇宙,接触一些国外的项目如The Sandbox、Decentraland、Axie等,之后又慢慢接触到国内的数字艺术品平台。

在虹宇宙开放内测之时,从朋友那得知消息的欣辰决定入场买进房产,目前,她在虹宇宙平台的资产排行榜中位列前五。据她所述,慢慢累积买入,目前自己几个账号加起来有100多套不同等级的房产。

在闲鱼上,虹宇宙的虚拟房产被标价公开交易,从普通楼房到稀缺的极地木屋和环海岛屿,目前的价格在200多元至1万元不等。一块极地木屋标价为9999元,卖家表示,这块房屋的编号是稀缺的个位数,比普通编号的房产值钱。此外,编号是靓号的房产也会更加值钱。

闲鱼虹宇宙房产价格

按照当前市场价来算,欣辰在虹宇宙持有的虚拟房产和数字藏品价值在17万元左右。而此前入场时她投入的成本大概在1至2万元,短短一个月净赚15万元。她表示,“暂时只出了几套回本,其他考虑长期持有。”

记者体验虹宇宙游戏后发现,其目前呈现界面和国外的平台有很大的差别,和普通手游界面类似,平台功能也并不多,目前仅仅是可以定制形象,进入他人的房间游览。在App Store上,其目前的评分仅为3.1分,有玩家直言,这就是3D的QQ空间。

“目前来看,虹宇宙的可玩性不高。”欣辰告诉第一财经,由于政策不明等原因,相比较国外的项目,国内的一些平台起步比较晚, “像虹宇宙这类,涉及到虚拟人物形象,虚拟房产的项目,还处于雏形测试阶段,未来有很长的路要走。”

炒房的故事怎么讲?关键是流量

石悦今年开始关注元宇宙虚拟土地,先后在元宇宙平台CV和The Sandbox买入了五块土地,买入成本在26万元左右。按目前市场价来算,这5块土地的价值已超过40万元。

在石悦看来,元宇宙是今年很热的一个方向,而虚拟土地是进入元宇宙世界的工具和基础,值得投入。她对第一财经表示,“土地建设不管是和IP结合,还是和流量结合,都是一个目前来看确定性比较大的方向。”

“一些人看好元宇宙的流量,会买一些土地用于广告,有一些则是会搭建,提前进去布局。”在虚拟土地上建造的作品可以去市场售出。

据元宇宙平台的宣传,对于虚拟土地,拥有者可以在其中建造任何类型的游戏和资产、举办现场活动、组装 NFT 艺术收藏品,或者只是将它们出租给他人以通过他们的项目获利。看起来和现实世界看展、逛博物馆、听音乐会等逻辑并无区别。

同样与现实世界一样,元宇宙平台上的土地根据地段也有不同的定价。

如平台中心区域的地块寸土寸金,此外,一些知名IP或个人周围的地块也是流量高地,有较高的溢价。

此前,在The Sandbox游戏平台上,有玩家为了成为嘻哈歌手Snoop Dogg的邻居,用45万美元(约287万元)买下一套3×3格的土地,相比普通土地溢价3倍。

与现实世界同理,溢价的关键在于流量。虚拟平台的玩家会通过传送门直接访问知名的社交中心,然后向外分支以探索附近的区域,因此该区域周围的土地将有更多的流量,而越多流量意味着获得更多的潜在收入。

未来,部分区域为了导流或许也需要在社交平台上营销,因此,在移动互联网的世界里拥有流量的中心也会因此获益。

石悦对第一财经表示,自己的合作伙伴有社区的流量,日活能做到10万,因此目前想要和一些地主合作,负责给他们导流,“之前也测试了几个合作的地主,流量表现都还不错。”

业内人士认为,移动互联网的历史规律会在元宇宙的发展中重现。显然,流量至上在元宇宙中依然适用。

11月飙升的数据显示了这个市场前所未有的热情,但有业内人士表示,“大家都知道了,那也就是潮水该退去的时候了。”

近日,《人民日报》评元宇宙炒房,认为“热到烫伤的风险得防”。元宇宙及其相关应用场景,还处在发展的最初阶段,从虚拟到真实还有不小距离,还需要冷静三思。

与市场投资热情相对的是,即便是目前走在最前面的这些元宇宙平台,以完成度和开发进度而言,离一个体验完整、可玩性丰富的元宇宙世界也差得很远。

By 刘晓洁

What is eCash (XEC)?

eCash is a digital currency that was developed after a hard fork of the Bitcoin Cash blockchain. At the time of the hard fork to the Bitcoin Cash blockchain. eCash was initially referred to as Bitcoin Cash ABC with the ticker symbol BCHA.Since Bitcoin Cash is a hard fork of Bitcoin, the Bitcoin Cash ABC token shares several similarities with the top digital asset Bitcoin; For example, the Bitcoin Cash ABC token had a total supply of 21 million tokens. Additionally, both digital assets have adopted the same consensus model for their operations.A dispute between members of the Bitcoin Cash ABC developers led to the creation of the eCash token.

Disagreement arose over the 1 MB token’s block size and payment method, with each side advocating different approaches. The split became official after both teams disagreed on the Bitcoin Cash ABC token’s payment method.An additional part of the problem that led to the split was the 8% miner’s tax dev team wanted to impose on every purchase that involved Bitcoin Cash ABC tokens. As a reward, a newly mined cryptocurrency coin is given to miners on the Bitcoin Cash ABC blockchain, however, because both teams disagreed with regards to the method of payment. A split in the network became inevitable.

E-Cash’s token was redenominated to 1:100000 before its launch and was officially launched in July 2021. The redenomination of the token will see the decimal places of the eCash coin reduce from eight to two. The ticker symbol for this new token is XEC, and it currently has a market cap worth over $3 billion.The tokens market cap and acceptance places it among the top 50 digital currencies in the world. The token’s total supply is capped at 21 trillion coins, while its current circulating supply is over $18.7 trillion.Despite being a hard fork of the Bitcoin Cash ABC token, the eCash has implemented several upgrades to improve the overall quality of the network. For example, this digital asset uses a 1 TB block size for transactions on its network. Additionally, the network plans to move to a Proof-of-Stake consensus layer called “Avalanche,” allowing holders of XEC coins to stake their tokens to earn rewards.

Furthermore, this upgrade will increase the speed with which transactions are linked to the network. Finally, the move to a Proof of Stake consensus will allow the eCash project to access the DeFi ecosystem and the Ethereum Virtual Machine (EVM). Compatibility with the EVM indicates the team at the project is working toward interoperability with Ethereum-based projects.

eCash Coin Price

When the eCash token was launched in July 2020, its opening price was set at $0.00002. Towards the end of August, the coin price hit $0.00008, marking some token value growth. By September 4, the coin’s price had reached an all-time high of $0.0004 per token. The coin is currently priced between $0.0002 and $0.0003, which is an excellent potential price for a young coin. As of Dec 14, 2021, the price is $0.000104.

Endorsements and Partnerships

Although relatively new to the digital space, the eCash project is available on many top crypto exchanges. These include popular crypto exchanges like Binance, Huobi Global, Mandala, Upbit, and Okex.The eCash token has been adopted as a payment option by Weownomy, a new social network company located in Delaware, USA. Weownomy aims to provide a social media platform that is built to reward users for joining the platform. Weownomy says the eCash token will be used to pay their users and creators of content on their platform. This move further exemplifies the primary use case of eCash, i.e., a fast and inexpensive payment option.

Comparison Of eCash With Other Tokens

Compared with other digital currencies, the eCash token holds its own and offers several excellent features that holders will enjoy. A comparison of eCash with Bitcoin Cash helps to highlight this point well.Following the hard fork of the Bitcoin blockchain in 2017, Bitcoin Cash was born. The Bitcoin Cash operates on a proof-of-work consensus just like Bitcoin. As a result, this digital currency does not support many decentralized features like the staking of tokens for rewards. Similarly, the Bitcoin Cash token is not yet integrated with the Ethereum Virtual Machine (EVM), meaning that the token is not compatible with Ethereum-based projects.Even though the eCash token still uses the proof of work consensus, the devs team is currently working to shift to a proof of stake consensus while also integrating with the Ethereum Virtual Machine. These upgrades will significantly upscale the transaction speed of the token and allow the eCash to merge with several Ethereum-based projects and can be used as a payment option for these projects.

By Adegbasa Timothy

Published
Categorized as Hot Crypto

What is DFI.Money (YFII)?

  • DFI.Money (YFII) is a Decentralized Finance (DeFi) platform which aims to build products on aggregated liquidity provision, leveraged trading, automated marketing making, and more.
  • DFI.Money (YFII) is a fork of yearn.finance (YFI), after yEarn Improvement Proposal #8 (YIP-8) which proposed to prolong the minting of the platform utility token YFI by another 2 months and with a weekly-halving emission curve was rejected.
  • The YFII token is the native utility token of the DFI.Money platform. Users can earn it by contributing liquidity to DFI.Money’s aggregated liquidity pool, and use the token for platform governance.
  • DFI.Money currently provides a profit optimizing service for lending providers, moving providers’ funds between lending protocols such as Aave, and Compound autonomously for highest return. Future strategies are being developed in its vaults section.

What products support YFII?

 Send/ReceiveTrading
Coinbase           ✔     ✔
Pro          ✔     ✔
Wallet          ✔    ✖️

What regions support YFII?

 USNYCANEUUKDESGJP
Coinbase   ✔✖️  ✔ ✔✖️ ✔✖️✖️
Pro   ✔✖️  ✔ ✔✖️ ✔✖️✖️
Wallet ✔  ✔ ✔ ✔ ✔ ✔✖️

Crypto to fiat trading pairs

  USUKEU
USD  ✔ ✖️✖️
GBP  ✖️ ✖️✖️
EUR  ✖️ ✖️✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs

 USDCBTCETHUSDT
YFII    ✖️  ✖️  ✖️   ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for YFII?

YFII requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts YFII?

YFII is hosted on Ethereum.

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

Minimum: 0.000000000000000001 YFII

Maximum: 31 YFII

By Binance Research and Coinbase

Published
Categorized as Hot Crypto

What is Paxos Standard (PAX)?

Paxos Standard Token (PAX) is an ERC-20 token issued on Ethereum blockchain. As a regulated stablecoin collateralized by the U.S. dollar, it brings benefits of the blockchain technology and stability of fiat currencies together.

It results in a steady cryptocurrency which offers:

  • Instant worldwide transactions
  • Immutability
  • Decentralized accounting
  • 24/7 transactions

On top of that, every PAX token is fully backed by the equivalent amount of U.S. dollars, meaning it can also be redeemed for USD at any time. However, according to U.S. Law, Paxos Standard isn’t a security.

PAX Standard was established in the light of the infamous Tether controversy, where the leading market stablecoin has come under scrutiny for printing Tethers out of thin air during the early 2018 crypto market bull run. Paxos team has noticed the opportunity and made an extra effort to be as transparent as possible. Paxos issues and burns its tokens using an audited smart contract, inspected by smart contract auditor Nomic Labs. Withum, one of the top U.S. auditing companies, regularly verifies the reserves.

Who Is The Team Behind Paxos?
Paxos team consists of seasoned professionals from diverse backgrounds, including former Wall Street and Silicon Valley employees. The company is led by its co-founder and CEO Charles Cascarilla.

Paxos Vision
Paxos team sees a future in which blockchain isn’t a part of a major financial revolution, but an essential element of its evolution. In the big picture, the company wants to improve the economic ecosystem by developing a global frictionless network for simple, mobile and instant exchange of assets.

How Does Paxos Standard Token Work?

Paxos Standard is designed to have growing use cases. Today, it’s primary use case is to limit crypto asset volatility, remove friction from cross-border transactions, and become a reliable payment vehicle for crypto assets and other blockchain assets.

In the future, Paxos expects to be used for consumer payments and the stable store of value for people outside the U.S., especially in countries with unstable national currencies.

Here’s how tokenizing USD to PAX works:

1). A user sends USD to the token issuer’s bank account.
2). The issuer creates the equivalent amount of PAX using PAX smart contract.
3). The freshly minted PAX are delivered to the user while the USD is held in the bank account.

The same but reversed process is used to redeem PAX for USD. Every Paxos Standard token can be purchased and redeemed using Paxos.com. Upon PAX token redemption, the tokens are immediately burned and taken out of the circulation.

It’s worthy to note the company doesn’t charge any fees for both converting and redeeming PAX tokens. The minimal conversion amount starts at $100.

Paxos uses third-party auditors for proving they hold the corresponding amount of dollars. The monthly attestation reports can be found here.

Is Paxos Standard Token Different From Other Stablecoins?

The Paxos website emphasizes the following features of PAX:

  • Regulation. Paxos is regulated by the New York State Department of Financial Services.
  • Guaranteed cash deposits. Every collateralizing deposit is held at FDIC-insured U.S. banks.
  • Audited. Every Paxos Standard bank account is overseen by U.S. auditing firm Withum.
  • Security. Paxos employs additional transaction monitoring and surveillance partners for an extra layer of compliance.
  • Daily purchase and redemption windows. PAX tokenization and redemption requests are processed in regular windows that facilitate free and frequent fund movement. Every operation is usually done within one business day
  • No fees. Paxos Standard tokens are issued and redeemed without any extra charges.

These features make PAX like the other recently emerged stablecoins – USD Coin (USDC), TrueUSD (TUSD) and Gemini Dollar (GUSD). All of them are fully redeemable regulated ERC-20 tokens backed 1:1 which are backed by U.S. Dollars, uses Ethereum smart contracts to issue and burn tokens, and are overseen by the U.S. auditors and regulators. Besides, none of these platforms charge transaction/conversion fees (despite few exceptions).

The most significant difference between PAX and its rivals are different partner organizations and more efficient operations due to its “processing windows.

All the fresh stablecoin projects are designed to decrown the longstanding market leader Tether (USDT). It employs a similar model but has refused to conduct regular audits and provide credible attestations. Yet, most USDT coins are issued on Omni protocol.

The only fundamentally different stablecoin within top 100 coins is DAI. This Maker’s project isn’t fiat-collateralized but still strives to retain value relative to USD.

Here’s a brief overview of four different types of stablecoin projects:

  • Fiat-collateralized. These include all stablecoins pegged to reserved fiat value. All fiat-collateralized coins are centralized by design. Examples: Tether (USDT); TrueUSD (TUSD); Gemini Dollar (GUSD); Paxos Standard Token (PAX); Digix Gold (DGX); USD Coin (USDC).
  • Crypto-collateralized. These are the stablecoins whose value is pegged to reserved crypto assets. Examples: Makercoin (MKR & DAI); Havven (nUSD & HAV).
  • Algorithmic non-collateralized. Software-based economic models that seek to provide price stability without any collateralized assets. Example projects: Basis; Kowala; Fragments.
  • Hybrid. The stablecoins which rely on a blend of the approaches listed above. Example projects: Carbon.

BitBay, another crypto stablecoin project, recently has shared an interesting crypto comparison matrix, which sheds some light on how the most popular stablecoin projects stack up. Although, the axes of “enforceability” and “decentralization” are vague.

Where to Get Paxos Standard Token?

Paxos keeps on landing new partnerships with popular exchanges. Some of them are:

Binance (paired with BTC, USDT, ETH, XRP, EOS, XLM, BNB).
Bittrex (paired with BTC, USDT).
DigiFinex (paired with USDT).
OKEx (paired with BTC, USDT).
ZB.COM (paired with BTC, USDT, ETH, ETC, LTC).
CoinBene (paired with USDT).
CPDAX (paired with BTC).
Hotbit (paired with BTC, USDT, ETH).
BCEX (paired with USDT).
Coinsuper (paired with USD, BTC).
Gate.io (paired with USDT).
UEX (paired with BTC, USDT).
Bitrue (paired with BTC, ETH, USDT, XRP).
Kucoin (paired with BTC, ETH).
Bit-Z (paired with BTC, ETH, USDT).
Upbit (paired with BTC).
ABCC (paired with BTC, USDT).
OKCoin International (paired with USD).
FCoin (paired with USDT).

Paxos Standard Tokens can also be exchanged using Paxos.com website.

Where to Store Paxos Standard Token?

PAX is an ERC-20 token issued on the Ethereum blockchain. Therefore, it can be stored in any Ethereum wallet. The most common ETH wallet options include MyEtherWallet, MetaMask, Mint or Jaxx. If this is your first time getting involved with Ethereum, you can find guidance in one of our quick Ethereum guides.

What products support PAX? 

 Send/ReceiveTrading
  Coinbase            ✔      ✔
  Pro           ✔      ✔
Wallet          ✖️     ✖️

What regions support PAX?

 USNYCANEUUKDESGJP
Coinbase   ✔ ✔  ✔ ✔ ✔✖️✖️✖️
Pro   ✔ ✔  ✔ ✔ ✔✖️✖️✖️
Wallet✖️✖️  ✖️✖️✖️✖️✖️✖️

Crypto to fiat trading pairs

  USUKEU
USD   ✔ ✖️ ✖️
GBP ✖️✖️✖️
EUR ✖️✖️✖️

Crypto to crypto trading pairs

 USDCUSDTBTCETH
PAX   ✖️   ✖️ ✖️ ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

How many confirmations are needed for PAX?

PAX requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts PAX?

PAX is hosted on Ethereum.

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

Minimum: 0.000000000000000001

Maximum: 125,000

By Paxos Standard and Coinbase

Published
Categorized as Hot Crypto

What is Bancor Network Token (BNT)?

Bancor is a blockchain protocol that allows users to convert different virtual currency tokens directly and instantly instead of exchanging them on cryptocurrency exchanges like Coinbase.

BNT is the Bancor Network Token, which is the primary token used within the Bancor network. As of September 2021, BNT is the 98th most valuable cryptocurrency by market cap, with an aggregate value of around $1.06 billion, with one BNT trading at $4.54.

KEY TAKEAWAYS

  • Bancor is a decentralized financial network that seeks to provide liquidity to small- and micro-cap coins and returns for liquidity providers.
  • Bancor utilizes two token layers that facilitate its liquidity pools and functionality: BNT and ETHBNT.
  • Bancor and its competitor Uniswap are the leaders in a new wave of decentralized financial systems.

Understanding Bancor

According to the Bancor website, “Bancor is an on-chain liquidity protocol that enables automated, decentralized exchange on Ethereum and across blockchains.”The protocol was initially developed in Israel in 2017 by Eyal Hertzog, Galia Benartzi, and Guy Benartzi. Their whitepaper (dated March 18, 2018) states Bancor, “enables automatic price determination and an autonomous liquidity mechanism for tokens on smart contract blockchains.”

The name Bancor was chosen as an homage to John Maynard Keynes who coined “Bancor” as the name for a supra-national reserve currency he proposed at the Bretton Woods conference in 1944.

Bancor’s Crypto Liquidity Pools

Many small crypto coins are illiquid given their market cap and whether or not they are listed on an exchange. The transaction costs can also be higher than the costs of the most liquid cryptocurrencies, like BTC and ETH.

For traders who want to deal in small- or micro-cap coins, Bancor’s smart token and smart contract technology, which are self-executing contracts with deal terms between transacting parties written into lines of code, allows these kinds of coins to be bought and sold with minimal friction and fees.

A standard cryptocurrency transaction occurring on a cryptocurrency exchange, whether a centralized exchange or a decentralized exchange involves the transfer of tokens between two parties: a buyer and a seller with the exchange acting as a market maker.

Bancor Network Token (BNT)

Bancor’s purpose is to remove the middleman by creating a virtual reserve currency, which they call Bancor Network Token (BNT), and an automatic exchange mechanism where prices and trading volumes are controlled automatically through the protocol.5

Bancor’s native reserve currency token, BNT, is the default reserve currency for all smart tokens created on the Bancor network.5 One of the promises of BNT’s ICO was that investors in the coin would gain interest on the transaction fees as other crypto coins are converted into and out of BNT.

Bancor’s protocol converts between different ERC-20 compatible tokens. Each smart token is linked to smart contracts that hold reserves of other ERC-20 tokens. The tokens are converted internally based on these reserves and depending upon the volume of user requests.

Essentially, smart tokens can be thought of as coins that hold the monetary value of other compatible virtual coins. It is the same in principle to a central bank that holds foreign currency reserves and converts between them as required.

The Bancor protocol supports all virtual currency tokens that are compatible with the ERC-20 format. Any smart token created on the Bancor network is also ERC-20 compatible, and therefore compatible with other tokens on the network.

Bancor’s ETHBNT Airdrop

Beginning on Jan. 1, 2020, Bancor airdropped $60,000 worth of ETHBNT into wallets holding a minimum BNT. ETHBNT is a Bancor pool token representing shares in the ETH:BNT liquidity pool. ETHBNT collects fees from ETH-based conversions on Bancor.

The move was meant to increase liquidity by increasing providers, though it is unclear how extra liquidity was added to the Bancor liquidity pools outside of Bancor investing its fiat currency reserves into their platform.

Criticisms of Bancor

Internally, the Bancor network uses the concept of Constant Reserve Ratio (CRR) in all smart token contracts, which purports to eliminate the possibility of the reserve value of smart tokens being depleted. The rate of conversion between various crypto coins is fairly maintained by various formulas and algorithms internally implemented by the Bancor network.

The claim that Bancor guarantees liquidity is contested, however. A pseudonymous blogger “bitcoinchaser” points out that “The level of cryptocurrency liquidity that Bancor has, is relative. If there is a massive run on the token or any other token under it, its price will plummet, and that 20% reserve will be wiped out in minutes. The point is that in the cryptocurrency market, any other comparable token or any new token, would be wiped out faster under similar circumstances.”

Bancor’s foundational claim that its superior technology can prevent a run on any individual coin—even its own tokens—is questionable. As its airdrop of ETHBNT shows, the liquidity on its platform is funded, at least initially, by using fiat currency reserves. As “bitcoinchaser” argues, Bancor provides liquidity for less liquid coins, but in the event of a market panic, BNT itself may become illiquid.

Bancor isn’t the only player in the liquidity pool, decentralized exchange space either. Competitor Uniswap also provides liquidity pools to small coin projects that need liquidity to grow, and an analysis of Uniswap pools argues that any negative change in the price of the underlying asset in the pool can create negative returns for the liquidity provider, outweighing the profit from fees.

Representatives of Bancor gloss over these losses and how they could undermine the exchange by referring vaguely to “arbitrageurs” who will step in to perform the magic of markets function to restore balance.

Traders Magazine puts it like this:

“The biggest problem faced by liquidity suppliers to pools like Uniswap is the risk of major relative price movements between the paired assets. It is therefore ideal to supply liquidity in terms of a stable asset, instead of a volatile one like ETH. This problem is exacerbated by Bancor’s dependence on its native token, BNT, which is even less stable than ETH. Moreover, transactions on Bancor are structured in such a way that they can incur high gas fees, and they are not presently planning to utilize layer 2 scaling technologies to alleviate those pains.”

What products support BNT?

 Send/Receive Trading
  Coinbase          ✔      ✔
  Pro          ✔      ✔
  Wallet          ✔      ✖️

What regions support BNT? 

 USNYCANEUUKDESGJP
Coinbase      ✔ ✔ ✔✖️
Pro     ✔ ✔ ✔✖️
Wallet     ✔ ✔ ✔✖️

Crypto to fiat trading pairs

  USUKEU
USD  ✔ ✖️✖️
GBP  ✖️ ✔✖️
EUR  ✖️

Note: Coinbase Wallet does not support direct bank transactions. You’ll need to transfer your crypto to Coinbase.com or send it to an external address in order to cash out.

Crypto to crypto trading pairs

 USDCBTCETHUSDT
BNT    ✖️  ✔ ✖️  ✖️

See the full list of countries that Coinbase supports for crypto-to-crypto trading.

Note: Only assets hosted on the Ethereum blockchain can be converted through the Coinbase Wallet mobile app at this time. Learn more about trading on Coinbase Wallet.

How many confirmations are needed for BNT?

BNT requires 35 network confirmations. Learn about transaction confirmations.

Which blockchain network hosts BNT?

BNT is hosted on the Ethereum blockchain.

What are the minimum and maximum withdrawal amounts?

Coinbase has implemented safeguards to ensure a healthy and efficient network both on-chain and through our platform.  

These safeguards include both minimum and maximum amounts for each cryptocurrency we allow customers to send through the blockchain.

There is a withdrawal minimum of 5.87 Bancor (BNT) and a maximum of 250,000 to send from Coinbase to an external address.

By Adam Hayes and Coinbase

Published
Categorized as Hot Crypto

社区团购和会员店能取代传统零售吗

零售行业每次发生代际交替,都是一场革命,充满了创新和混乱。而眼下,中国正在经历第三次零售革命。

第一波浪潮是连锁超市和家电零售(2000~2010年);第二波是电商(2010~2020年);第三波则是新零售(前置仓、社区团购、会员店)。

消费者的钱包是有限的,每一次革命中新巨头的崛起都是对老巨头的血洗。这点在第三次革命中,呈现的尤为极致。

第一代的永辉,2021年前三季度亏损21.78亿元,增加207%。同期苏宁亏损75.68亿元,增加1483.29%。第二代的阿里,2021年7-9月收入2007亿元,同比只增长29%。预计全年总收入增速只有20-23%,创下自2014年上市以来新低。

而这第三次战争,新势力也同样付出了高昂的代价。

2021年第三季度,美团的新业务收入为137亿元,增加66.7%,经营亏损109亿元,增加437.5%。同季度,叮咚和每日优鲜合计亏损41亿元。

零售乱战之中谁能胜出,是每个从业者、老板和投资者的终极问题。

通过分析这三次零售革命的内在逻辑变化,我们找到了一条主线。依据这条主线,我们发现社区团购和会员店将是第三次革命的赢家,但超市和电商并不会消亡,而会自我革新,最终新老零售巨头将共存。

最令我们惊讶的发现是,美团和拼多多等电商巨头现在的亏损其实并无太大意义。

01 概述

在具体解释我们的发现之前,我们先得回溯下前两次革命,理清一下其中脉络。

打个比方,第一、二代的零售巨头模式类似于渔民,都是通过织网捞鱼的模式来盈利。

连锁超市和电商都是坐拥线下或线上流量,然后依靠丰富的商品,将人流/流量转化成销售额。

超市是一张小网,只覆盖附近3km的消费者,其网眼也稀释,每个人走过的路径都是一样,触发购买概率低。电商则是一张巨大的网,覆盖全国消费者,网眼也更加密,每个人看到的商品都不一样,触发购买的概率更高。

织网捞鱼模式的关注点是:流量、转化和交付。在通过算法、快递/骑手将转化和交付的门槛降至极低后,只要有了流量,谁都可以做电商。虽有阿里和京东矗立于前,后继者还是前仆后继的涌入,社交的拼多多、短视频的抖音快手、外卖的美团,阿里和京东挡也挡不住。

第一、二代零售的重点都是场和货,而第三代零售关注的则是人——即针对特定的消费者,零售商作为产品经理为其开发质优、价好且消费者无法抗拒的商品。

第一二代零售是商品多、客单低,第三代则是商品很少、客单极高。根据我们估算,消费者一年在永辉的消费金额为3800元,淘宝为9200元,中国山姆会员店为3万+。

如果放到全世界看,前十大零售商里,三代都有代表性玩家。

  • 超市-数万SKU:Walmart、Kroger、家乐福
  • 电商-数亿SKU:亚马逊、京东
  • 会员店-3千SKU:Costco、Lidl(Schwarz)、Aldi、山姆会员店(Walmart)

注:Lidl和Aldi并不收取会员费,但都是一样经营思路,为了描述方便将其归纳到会员店类型。

接下来我们先回顾下前两次革命,借此才能明白为什么永辉、阿里能成功,而其成功又为什么会在第三次革命时变成了致命的障碍。(能明白上述零售逻辑的朋友可以直接跳过下面超市和电商部分)

02 第一次零售革命:超市

改革开放后,为了解决居民住房严重不足的问题,上海市政府在曲阳地区建设了大面积的曲阳新村。1991年9月,上海第一家连锁超市——联华超市在曲阳开业,拉开了中国连锁超市大发展的序幕。到了2010年,连锁超市开始全国化。以永辉为例,2010年收入123亿元增长到2020年的931亿,门店从135家增长到1017家。10年涨了6.5x。

开一家超市的第一步,找一个人口密度高的位置,签下15~20年的低价租约。第二步将货架租给供应商,第三步,做活动吸引周边3~5公里的消费者。等到消费者建立认知后,这家店就稳了。接着,这个超市在一个区域内,不断重复这个开店过程,以此,连锁超市通过门店和商品所织的一张网,覆盖住本地的消费者。

这种商业模式极度依赖线下的选址,在形成一定区域内的密度后,对手很难进入。这塑造了中国分散的超市零售格局,每个城市都有自己的零售小霸王。

但也因为这种区域化选址的特征,即使强如永辉也只是借助生鲜的优势实现了4个区域的连锁,并不能算是真正的全国性连锁超市。

2020年永辉收入近1000亿。相比之下,Walmart在美国小镇附近找空地就可以开店,没有选址障碍,其收入5500亿美元,是永辉的30多倍。

我们再看下称霸山东的家家悦的门店布局,其在山东很多地市都未渗透进去,就更能理解选址在中国零售业的重要性。

03 电商:从阿里到抖音

2012年的双十一,天猫创造了191亿的销售额,所有快递公司的仓库都出现了爆仓。自此,中国电商行业开始进入黄金发展期。阿里的GMV从2012年的0.67万亿到2020年的7万亿,8年增长了6.5x。

电商的优势在于三点:1)无限的货架提供了无限的选择(供给),2)全国的消费者(流量),3)数据+算法提高两者的匹配度(AI)。

前两者都很好理解,淘宝有一段时间的口号是“只有想不到,没有买不到”,而淘系拥有8.9亿用户,占到全国人口的61.8%,几乎是城镇人口的全部。两者都有了,关键是如何让消费者能看到对眼的商品成交。由于两者量级都是数亿,不可能依靠人工推荐,必须依靠数据+算法。对不同的消费者展示不同的商品,以此来提高其购买概率。

阿里的难题是没有足够数据。淘系卖的是长尾商品,消费者购买十分随机。通过买双袜子、买件裙子、买只口红的购买记录,阿里根本猜不出这个消费者还想买啥?只能再推荐一支口红或裙子。

有限的数据养出的算法,必然会产生信息茧房。

为了获得更多数据,阿里在2013年忽然all in移动社交。在所有人都看不懂的情况下,推出挑战微信的社交软件——来往;另一方面,还入股收购微博和友盟。来往不出意外的挂了,但入股微博、友盟还是带给阿里丰厚的数据。微博代表的是社交数据,友盟代表长尾APP用户的行为数据,其意义在于:

拿到多维度的消费者的数据后,阿里开始利用AI对消费者进行尽可能精准的画像,最终在2015年第一次推出基于算法和大数据,为用户做大规模的、个性化的商品推荐,即“千人千面”。

以前消费者画像不清晰,只有几十个竞价的卖家,消费者浏览一次几厘钱至几分钱。现在消费者画像清晰,竞价的卖家多达几百个,一次CPC可高达2毛。价格翻了几倍。换成人话的意思是,阿里终于可以以更高的价格把消费者拍卖给卖家了!

既有巨大的流量,又有了变现利器,阿里财报的表现就如同开挂了一样。自2015年后阿里的货币化率就不断提高,2015年为2.4%。2020年货币化率高达7.4%(from一财),这5年里增长了200%!同期阿里收入从2016财年的1011亿元,增长到2021年的7172亿。净利润从721亿增长到1505亿。

然而,撇去京东、拼多多这些跟阿里类似的竞争对手不谈,在2016年短视频兴起后,阿里的市场份额又被进一步蚕食了。作为与阿里从形态、模式上有明显差异化的短视频电商平台,我们也在此重点讨论一下。

短视频在阿里三大壁垒(供给、流量和AI)上都更有优势。抖音电商2020年全年GMV(商品成交总额)超过5000亿元,是2019年三倍。

在供给上,短视频兼容淘系、拼多多和京东的卖家。在流量上,短视频现在用户使用时长最多的APP,占到29.8%,甚至超过微信。在AI上,短视频的优势不但在于用户画像更精准,而且还在于短视频可以通过不同的内容来影响消费者的消费决策,俗称种草。

短视频积累数据多:短视频平均人均使用时间是1.5小时,一个视频只有几十秒到数分钟。这意味着用户一天可以累积下大量的浏览、观看、点赞、转发和评论等数据。当这些数据与手机通讯录打通后,对比朋友间的数据,用户的数据量会几何级别的增加。相应算法可以获得对用户非常完整的画像。

短视频能更好影响决策:这些画像精准到第三方可以借助针对性的视频内容来缓慢的、无感知的对用户洗脑,最终改变人们的想法。最为极端的例子就是剑桥分析通过针对不同人群投放不同内容,最终帮助川普从不被看好的小丑变成美国总统。最为常见的例子则是品牌商通过各路网红给用户种草,灌注消费的欲望。如小红书。

总之,用户数据值钱、精准的用户数据更值钱、能被种草的用户最值钱。

从短视频的电商购买流程也可以看出,平台希望消费者最大化冲动消费,而不要有一丝冷静。

短视频的购买流程非常简单。点击商品进入一个购买页面,消费者直接点击购买,不用比价、不用付款、不用购物车,货到付款,也称为COD(Cash on Delivery)。

这种冲动消费导致短视频电商的退货比例远高于阿里。但抖音对卖家采用OCPM的收费方式,即按照成交金额收取广告费。退货高低不关平台事,平台的佣金和广告费照收不误。这意味着商家需要把更多的成本转嫁给消费者。

同样的商品、同样的卖家,短视频卖的会更贵。

要知道COD最早起源于东南亚、印度等支付和快递不发达的电商市场,只能依靠线下收货时付现金的方式。但在2020年的中国,短视频居然沿用这种方式,完全是出于自身利益的考虑。这导致短视频卖的畅销品都带有收智商税的味道,如管道疏通剂、手掌一般的大虾等。

短视频正在试图扭转其急功近利的一面,抖音已经开始增加先付款的GMV比例,但这并不会对第三次革命浪潮产生实质的影响,因为电商已经是一个没有多少增量的内卷市场。

05 新零售,内卷下的创新

在线上流量日益枯竭(表现为越来越贵),电商日趋内卷(二选一)的背景下,创业公司和巨头都将目光重新投到线下生鲜零售,这个唯一没被电商染指的领域。外卖市场证明了消费者在本地庞大的餐饮消费可以被线上化,而将超市线上化、半小时送到家的新零售成为所有人关注的焦点。

新零售看似革新,抓到了新市场,但无形中让零售的内卷又加剧了。

2016年从京东出来的侯毅加入阿里,回到上海并开设第一家店盒马门店。盒马模式在当时十分新鲜:消费者线上下单,半小时送货到家。新零售们的创新,一是解决消费者“懒”的痛点,二是花了大力气在商品上讨好消费者。

盒马搞了巨大的水池养着龙虾等海鲜,每日优鲜上新各种网红商品,叮咚提供活鱼代杀。商品是会挑选消费者的,新零售希望通过提供的这些新的商品来吸引80-90后这批消费者。

这批诞生在中国经济增长最好年代的消费者,被认为会如美国、日本二战后一代一样,有着庞大、狂热的消费能力。但消费主义并未在中国这代消费者身上出现,至少没有在买菜上体现。

没有小孩的年轻人被996、狼性文化给绑架,压根没有时间做饭,吃外卖是他们最多的选择。有小孩的家庭背着看病贵、房子贵、上学难三座大山,在吃的上这批消费者也如长辈一代一样精打细算。

新零售的雄心是同时改进商品和服务,但这个过程的背后包含了太多的试错成本,最终高企的商品价格让吃的好一点变成了一种奢侈。为此新零售的玩家不得不通过补贴来吸引消费者,这带来大规模的亏损。2021年Q3每日优鲜 GMV同比增长47%,亏损增长88%。

新零售的两个支撑脚是“半小时送达+新商品”,到2018年之后,其中一条脚没有了,被美团抢去。

拥有外卖骑手和流量优势的美团将半小时送上门变成家常便饭,并扶植起一批新零售玩家。各种基于前置仓的暗店在美团上遍地开花,有便利店、超市、药店、宠物用品店等等。2021上半年美团闪购业务GTV(总交易额)增长估计超过100%,王兴说未来订单量会达到1000万单/日,超过现在所有新零售玩家的总和。

美团打瘸的不只是新零售的玩家的腿,也打折了超市的。如前所述,连锁超市的核心壁垒是选址。优质位置对任何线下零售商而言都是稀缺资源,但美团让线下哪里都可以开店,比如不临街的仓库,人烟稀少的门脸(前置仓)。买药不用去药店,买菜不用去超市,都是美团骑手从前置仓送来。

以往消费者在线下的流量转到了线上,直接导致线上的流量价值超过了线下的商铺价值。最直观的影响是,过去养三代的商铺现在没人要,相应美团的股价却一路上涨,直到碰到反垄断。

王兴以为闪购是新零售的终局,但他错了。

美团带给连锁超市的很多是30元左右的低价订单,当外卖骑手的成本从7元上涨到10元,并还会持续上涨时。美团主力的低价订单会相应减少,这是美团不能容忍的。

因此美团希望连锁超市如餐厅一样,通过提高售价隐形的向消费者转嫁日益高涨的外卖费,而不是直接在订单最后向消费者收取额外的外卖费。但连锁超市的商品同质化程度很高,一瓶可乐多少钱,消费者心里门清。这种撸羊毛的行为一旦被消费者察觉,连锁超市将永久损失客户。

虽然这是杯毒酒,很多连锁超市还是喝下去了,并且美团的补贴让其负面效果没有那么快显现。但未来美团一旦停止补贴,超市用户大量流失,闪购的GMV和订单都将会出现下跌。

不论美团如何,新零售和连锁超市寄望于线上订单翻牌的希望是不切实际的。对于连锁超市而言,消费者的口袋就只有那么大,美团并没有帮助他们扩大市场规模。

幸或者不幸,新零售整个的试错成本由资本来买单,而不是消费者。

06 被巨头扭曲的社区团购

当流量增量见顶,用户数据受到保护,算法效率难以提升时,连锁超市、电商两大零售业态开始不断内卷时,行业必然要经历剧变。

选择一是进入新市场,选择二是走向深耕,将市场进行细分。

前者包括下沉市场和海外,后者则意味着替消费者筛选出针对的、优质、价美的商品,让消费者认可零售商是在为自己服务,而不是把自己卖给广告商。

在新零售玩家还在存量市场为会员打磨商品时,针对增量的下沉市场,提供少量物美价廉商品的模式,却被一个开小卖部的湖南老板给跑通了,其名字叫“兴盛优选”。

兴盛优选所代表的社区团购模式兼具了选择一和选择二的特点,立刻被巨头瞧上了,成了他们必争的战场。

社区团购与连锁超市和电商最大的区别在于:SKU少。社区团购只有1000个商品,远少于一般商超的1.5~3w个。

如果按连锁超市和电商的流量+变现的模型,只有1000个商品的社区团购变现难度极大。如果将商品看成网,流量看成鱼,社区团购这张网要比超市稀疏很多,更无法与电商相提并论。

兴盛优选的成功是基于经过数年打磨,摸清楚了本地消费者的口味,选择好了商品组合,打磨好了与供应商、物流商的合作等所有环节,精准的抓住了消费者的每分钱,才终于在湖南实现了盈利。

如果说兴盛的成功是来自精准的消费者+精准的商品组合,那么这种模式与电商巨头流量+变现的模型完全不同。这种慢慢积累的成功无法满足电商巨头为了快速建立第二增长曲线,对大规模、高增长的GMV的需求。于是社区团购变成了一个扭曲的游戏。

在这个扭曲之中,GMV是第一位,消费者要的必需品做不好不关键,消费者需要怎样的百货和零售也不重要。

比如肉类:上游的工厂缺乏小包装加工能力,压根找不到供应商,社区团购只能自己做。但管理一帮在零度工作十几个小时的工人队伍明显不是零售商擅长的,更别提做在办公室的电商。

为了GMV规模的疯狂增长,巨头不得不背负高达20%的亏损率。2021上半年的单个巨头每月的亏损高达20亿。相比之下,打车、共享单车大战都是小儿科了。

社区团购各家采用了不同的方法来降低亏损,但出乎意料的是,真正符合上述商业逻辑的反而是没有一点电商基因的橙心优选。在烧了一年钱后,橙心优选大刀阔斧的进行了改革。

  • 以小店为核心客户,向其批发商品(即大件货),链接品牌商和小店,借此搭建不亏钱履约体系。
  • 砍掉多个省份,砍掉一二三线城市,砍SKU,只专注下沉市场2C的团购,集中精力和资源为该消费群体选购商品。

虽然美团和拼多多的规模虽然日均达到了4100万件和3500万件,单件价格从3元提升到8元。但美团和拼多多在社区团购上没有实现0到1的突破。

不客气点说,巨头目前在进行社区团购业务时动作剧烈走形,这是因为电商将消费者作为商品卖给商家,而社区团购需要把消费者当做上帝。

07 会员店会是零售业的救赎吗?

我们曾怀疑过,独立思考的王兴、天才的黄铮难道真没有看透社区团购的本质?老大们的认知难道已经如此固化?是不是大概率是我们看错了?

直到我们深入看清了会员店的投资机会,这种疑虑才被打消。

我们发现社区团购的本质与会员店无异。SKU都很少,兼做批发和零售。只不过一个针对下沉市场,一个针对中产阶级。而会员店已经诞生了Costco、Lidl和山姆会员店等多个世界零售10强企业。

中国社区团购其实是美国会员店在中国的电商版本。

在2019年开出中国上海开出第一家店的Costco是全球仓储式会员店的老大,2020年收入1632亿美元。Costco前身是美国会员店的鼻祖Price Club,而Price Club则是在抄袭德国的Cash&Carry(超市批发购物模式,类似麦德龙),改进的更偏零售。

在Costco开始时,其目标客户是餐厅、加油站等小店的老板,并满足其在生意上和生活上的需求,如做生意的消耗品纸巾。个人消费的电视。在后续的发展中,Costco针对这群消费者,逐渐扩展了个人消费的商品。

当时Costco开始时,西雅图是连锁超市Safeway的天下,其拥有60%的垄断性市场份额。超市内主要卖的非食品。而当时欧洲超市买食品非常好,非食品不行。但美国消费升级对食品的品质要求比较高,所以Costco整合了两者的优势推出会员店。

在服务会员至上的思路指导下,会员店形成对其他零售业务的差异化竞争。

会员店的核心逻辑可以分解为几步:

第一步是收会员费,不是为了收费,而是为了筛出精准的客户。

第二步是关注会员续卡率,而非收入和利润,以此保证自己的选品和定价切合消费者的需求。

第三步是集合消费者的需求,向上建立最大的采购能力,获得最好品质、最好价格。

第四步是只收取极低的加价率,将利益最大程度反馈给消费者。

这就是Costco不断成长的飞轮逻辑。这套逻辑不但在国外适用,在国内也同样是。2021年9月,Walmart在上海开出全球最大的山姆会员店。这是近两年的时间内,山姆开出了第11家会员店。

逻辑说起来容易,做起来极为艰难。电商巨头并不是没有尝试过。阿里有淘工厂、拼多多有拼工厂、创业公司有必要等都曾做过尝试。但这种投入巨大,见效慢的情况下,投入产出比不高,最终都被巨头给放弃了。上市后,华尔街每个月要看利润,收广告费和坑位费才是王道,见效慢的事情哪里顾得上。

在规模不大时,要做到集采是非常艰难和漫长,Costco也是经历了供应商不愿意定制,到接受贴牌,最终到量大到可以让生产商按其设计进行代工。在中国如何突破生鲜的地域限制,找到可以畅销全国的商品,山姆会员店也是经历了数年的低潮,终于在2019年靠烘焙和预制菜翻盘。

在国内零售行业内,阿里盒马花了数年时间来搭建这种能力。阿里整合的淘菜菜也号称在致力于此。但从结果看,似乎盒马在形式上做到了,但底子却差点远。这体现在:

一是过高的加价率。

以正大的虾肉馄饨为例,盒马为29.9元/144g,山姆会员店为105元/750g,正大优鲜(美团闪购店)为39.5元/255g——每100g的价格分别为20.7元、14元和15.4元。盒马分别贵了48%和34%。盒马的商品价格普遍要比连锁超市和会员店贵,这背后也许是盒马的供应链比较弱,也许是基因的问题。

Costco的创始人说了一个关于基因的例子,曾经Costco搞到一批Lee的牛仔裤,加了$1卖$29.99/条。很快卖完后,没想到又以更低的$21.99搞到一批。如果还卖$29.99可以多赚$8。前者毛利为3%,后者为27%。但Costco还是只加了$1卖了,因为赚这$8就像吸毒一样,干过一次就会上瘾。

二是团队建设薄弱。

Costco企业内部有产品经理级别的采购团队。完全围绕目标会员群体日常消费需求开发定制产品,全面降低SKU数量并在部分品类通过PB商品去品牌化,显著提升产品品质及性价比。

这种人才即使拿着高薪,培养也需要时间。而Costco员工的平均工作年限30年,6%的流失率。Costco不但有医保和退休金,薪水比walmart高60%。公司曾答应给员工提供90%的医疗报销,但只做到了88%,创始人兼CEO发现后自掏腰包补上了2%。

全商业犯罪调查科级的廉政团队。全链条下无限接近于0的内部贪腐程度,从根本保证会员所花的每一分钱都是为产品本身。

对比看盒马,除了店长,员工签的外包公司劳务用工合同。加班是常态,都不止996。具体大家自己去搜吧。

会员至上的理念,以及所有内功,最终都会体现在财务指标上。从财务上看,Costco全面碾压连锁超市,更不用说新零售了。

更有趣的财务细节是,Costco常年的毛利率只有11~12%,而Walmart是25%、永辉是19%、大润发是26%。这来自于Costco创始人订了一个奇葩的规律:所有商品的加价率不能超过15%。

这意味Costco所有商品的收益都返还给会员。这条规定不但约束了公司对提高毛利率的渴望,也约束管理层给自己发高工资和期权,或给股东大额分红。

事实上,Costco的创始人的工资+期权只有美国CEO平均的1/3,其股权身家只有几十亿美元。作为全球第二大零售商Costco的创始人从来没有进入过福布斯的排行榜。

08 第三次零售乱战何时能尘埃落地?

在第一、二次革命兴起时,玩家们面对的都是一个新市场,采用的是一种平地起高楼的打法。通过针对消费者一个痛点、搭建粗暴高效的团队、烧足够的钱、摆平几个对手可以短短数年获得成功。

但第三次革命时玩家面对的是一个老市场,是要采用对旧房升级改造的打法。这需要解决消费者从品质到价格的全部痛点,搭建精耕细作又了解现状的团队,并要不被烧钱的数据给扭曲的、联合行业内现有的大部分人,才能获得成功。

在完全不同的打法下,巨头过去的成功反而成为现在最大障碍。

那具备新的能力的企业,会在什么细分行业里最先跑出来?他们的业态具体是啥样子?

这其中关键在于这个细分市场目标消费人群是否够多了,能支撑起一个足够体量的业务。如果不够,则业态还不成熟。

以连锁便利店为例。日系连锁便利店爆发是1980年后,当时日本人均GDP为9138美元,相当于现在的17万人民币。而2020年中国人均GDP超过15万人民币的城市只有10个,要达到1980年日本的水平仍需要数年的经济增长。消费人群的差异导致体现在连锁便利店的单店收入上。2020年全家在内地的单店流水只有8673元/天,而台湾地区为1.35万/天。

最后,我们根据不同业态的目标消费者是否够多,分析了第三次革命下的各个细分市场,有如下发现:

  • 第一个跑出来:针对下沉市场的社区团购。根据《阿里巴巴2020“十一”假期消费出行趋势报告》,“十一”期间,53%的电器卖向县域市场,48%的购买者来自小镇用户。没有三座大山的县域经济,已成为中国消费持续增长的新动力。
  • 第二个跑出来:针对城市中产的会员店,如山姆会员店。这块市场的增长十分明确。根据汇丰预测中国中产阶层的数量将增长逾45%,从2021的约3.4亿人增至未来的5亿人以上。当然玩家也众多,山姆会员店计划未来2年新开26家电,国内也有物美麦德龙、永辉、Fudi等。
  • 需要5年以上跑出来的:针对城市年轻单身的连锁便利店,如全家。全家自2004年进入中国,花了16年时间做到2967家。2020年实现收入92.9亿,预计仍是亏损。同样711等日系便利店、国内的便利蜂也都是实现盈利的长路漫漫。
  • 还看不清的:针对城市白领的咖啡和新茶饮。类似瑞幸的案例在国外是有成功案例的,如台湾定位平价而精致的路易莎。但这类零售需要较强的文化来卖出附加值,这个是国内玩家都还缺少的。
  • 暂无人做的:针对城市普通消费者的低价连锁超市,如Lidl。Lidl只有1300个SKU,90%以上自有品牌。国内暂时还未有对标,大概率是现有连锁超市的企业会有转型做的。

By 彭程柚子

滴滴创下中概股退市最快纪录

众说纷纭的滴滴退市一事迎来实质性进展。

12月3日早间,滴滴发布微博称:经认真研究,公司即日起启动在纽交所退市的工作,并启动在香港上市的准备工作。

上市5个月便启动退市,滴滴创下了中概股最快退市记录。

北京时间6月30日夜间,没有大张旗鼓,没有敲锣仪式,滴滴于纽交所挂牌。闯关上市不足48小时后,滴滴被启动网络安全审查,暂停新用户注册。两天后,25款与滴滴出行相关的APP被全部下架。两周后,滴滴迎来了包括国家安全部在内的七部门进驻。

上市后,滴滴股价最高跳至16.4美元(以收盘价计,下同)。但被启动调查后,股价一路下跌,最低达到7.2美元,接近腰斩。上两个交易日,滴滴股价均出现高开低走的情况,如昨日晚间美股开盘,滴滴盘中涨幅超过10%,但收于微跌0.15%,报7.8美元。

一家9年间累计获得超过200亿美元风险投资的公司,一个看似压制了整个行业的胜出者,在资本簇拥下选择上市,又在不体面的退市中上演了一场无限接近“失败”的资本故事。

退市面临“两条路”,能否平移到港股仍存问号

一系列风波之后,美股退市后在港股上市,对于滴滴来说并不是最差的选择。

资深投行人士王骥跃对搜狐科技分析称,在退市上,摆在滴滴面前的有“两条路”。

一是直接从美股私有化退市,再去港交所上市。这种方式下,滴滴需要按照“市价”或接受部分溢价从市场上回购股票。

中国社科院金融所金融科技研究室主任尹振涛对搜狐科技解释称,美股退市需要经历多个环节,在确定价格时,大股东之间比较容易形成统一意见,但难度在于拿回二级市场上流通的中小股东手里的股票。

艾媒咨询首席分析师张毅介绍道,一般而言,投资者能接受的私有化溢价在20-30%之间。但这并非定论,举例来说,近期私有化的雷蛇溢价率仅有5.6%,华人置业的私有化溢价率则达到了83.5%。

滴滴上市时发行价14美元,募资44亿美元。如果按照市价7.8美元进行私有化,不计上市融资相关费用,那么滴滴甚至可能退市中“获利”约19.5亿美元。

不过,张毅表示,理论上讲,通过退市来“赚钱”并不会很轻松。鉴于滴滴在上市后不到2天内就被网络安全审查,涉嫌“虚假披露或隐瞒重大信息”,或将面临SEC的处罚,以及来自美国律所的集体诉讼和巨额赔偿。

另外,据报道,已经有美国Rosen、Labaton Sucharown、Schall等多家律师事务所宣称将代表股东对滴滴发起集体诉讼。不过,对于滴滴具体的赔偿金额,市场仍未有定论。参照此前深陷财务造假丑闻的瑞幸咖啡,和解费用约为1.8亿美元。

因此,也有传闻称滴滴或将以发行价格购回股票。

无论以市价还是发行价,私有化退市都需要大笔资金流出。截至2021年一季度末,滴滴账上现金及现金等价物约为234.5亿元人民币,短期理财约为239.7亿元,两者合计474.2亿元。

考虑到滴滴上市后积极拓展社区团购等新业务,且近三年来均大额亏损,净亏损分别达到149.8亿、97.3亿和106.1亿元,至少约24.5亿美元((7.8/14)*44亿美元)的资金流出将对其产生不小的现金流挑战。

另一种做法是,直接将美股股票转换到港股,即现有股东直接到香港联交所登记。

目前看来,滴滴更倾向于此。滴滴在最新公告中称,从纽交所将ADS摘牌后,将在确保ADS持有人的选择下,转换为未来港股上市的自由流通股。上述决议仍待召开股东大会进行表决。另据凤凰网科技消息,滴滴将在明年3月左右在香港提交IPO招股书。

实际上,滴滴不是没考虑过香港上市,首次被传IPO时目的地就是港股。但不久后,市场就有声音称,滴滴因合规问题被港股拒之门外,紧接着就传来了滴滴美股秘密递表的消息。

网约车做到完全合规,需要“三证”齐备:司机拥有《网络预约出租汽车驾驶员证》,车辆获得《网络预约出租汽车运输证》,平台在各地方拿到《网络预约出租汽车经营许可证》。根据交通部公布的最新数据,10月份,滴滴的合规率仅为43%,且在近期以来提升有限。

也有私募投资人士曾对搜狐科技表示,港股上市所说的合规是“大合规”的概念,也有可能是滴滴在数据权限等问题上没解决好。截至目前,滴滴的网络安全审查仍未结束。

但无论是何种问题,都很难在短时间内得到解决,这无疑给滴滴股票从美股平移到港股增添了变数。

对于急于解套的大股东来说,滴滴上市也没有给他们带来期待中的脱手机会。据了解,美股上市的解禁期一般为180天,如今尚未达成。更进一步来说,由于上市后遭遇审查,以及中概股整体走势不佳,滴滴股价一蹶不振,已经跌破在软银、苹果等在2016年40亿美元战略融资时的成本价9.5美元,这也是滴滴获得的最大的一笔风险投资,约占总融资额的1/5。

“IPO就是扒层皮”,滴滴美股5个月游花掉超6亿元

经历美股上市、退市再经港股上市,这其中涉及到的中介费磨损巨大。

市场上常有“IPO就是扒层皮”的说法。筹备上市时,公司通常需要组建以CFO为代表的财务团队,同时在保荐、承销、法律咨询等多个环节付出成本。

根据滴滴的招股书,本次滴滴上市时,不包括承销折扣和佣金,总费用预估应达到了1480万美元。承销折扣和佣金为8870.4万美元,两者合计超过1亿美元,约合人民币6.4亿元。

与上市相关的费用

滴滴上市时的承销折扣及佣金

不过,对于滴滴来说,急于上市的背景下,更重要的损失可能不是资本,而是消失的增长空间。

滴滴停止用户注册的5个月的时间里,网约车市场“群雄逐鹿”。美团打车、高德打车采用各种免佣策略抢占市场,曹操出行、T3出行等更是分别获得了38亿元及77亿元的大额融资。

张毅对搜狐科技表示,滴滴出现问题后,第二梯队的这些企业基本都是受益者,但从实际执行角度上来看,没有明显的谁比谁更厉害,只能说有些公司在细节方面做得更好。

从数据增长上来看,交通部公布的数据显示,在6月至9月,除7月外,滴滴订单量环比均在下跌。环比数据分别为-13.40%、13.10%、-21.1%和-0.6%。但很难说,这些下跌是受市场环境影响还是滴滴因APP下架所致,因为同期美团打车订单量也在下滑,分别是-16.70%、23.80%、-1.10%和-8.10%。

滴滴退市尘埃落定,闯关上市没带来意料之内的好结果,反而于己、于投资人、于行业都留下一地鸡毛。是赚是赔,不言而喻。

By 尹莉娜